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Jordan’s MuesliPresented By:Atul A Pillai Avisek Sarkar Ayon BaruaBhawna Widhani Choudhary M Shafiqurrahman D Venkata Ramana Murty
WHAT IS MUESLI ?
It is a popular breakfast dish based on raw rolled oats and other ingredients including grains, fresh or dried fruits, seeds and nuts, mixed with milk, soy milk, yogurt or fruit juice. Developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital, muesli is available in a packaged dry form, ready made, or made fresh.
DISTRIBUTION CHANNELFactory
Warehouse central
Secondary Warehouse / Stockiest
Wholesaler RetailE-Commerce
Consumer
FACTORS• REACH• COST• COMPETITORS • SIZE OF ORDER• CUSTOMERS BUYING HABITS• PRODUCT CONSIDERATIONS
REACH
Our strategy is to grow your business regionally or nationally so we highlight the geographical areas you want to reach through a distribution channel and identify a network of distributors or retailers that provide existing coverage of the territories with detailed local market knowledge. We will also use Internet so that we can extend coverage.
COST
Although a distribution strategy should give a ready-made platform for expansion, it’s important to compare the cost of dealing through indirect distribution channels with the cost of setting up your own network or direct sales operation.
COMPETITOR
A distribution strategy should give a competitive advantage to the company, it’s important to compare the channels with the other competitors channel distribution so that it can be a competitive advantage.
SIZE OF ORDER
Direct selling is convenient and economical where customers place order in big lots as in case of industrial goods. But where the product is sold in small quantities, middlemen are used to distribute such products. A manufacturer may use different channels for different types of buyers. He may sell directly to big retail stores and may use wholesalers to sell to small retailers.
CUSTOMERS BUYING HABITS
The customer buying habits like the time he is willing to spend, the desire for credit, the preference of personal attention and one stop shopping significantly affect the choice of distribution channels.
PRODUCT CONSIDERATIONS
The type and nature of the product influence the number and type of middlemen to be chosen for distributing the product. The important factors including perish-ability, since the product has a long shelf life it is possible to store it and use longer distribution channels for the product.
ALTERNATE WAY OF DISTRIBUTION
An alternate approach which we intend to adopt is selective distribution at spots like
• Yoga centres • Gymnasiums• High end Hotels • Company canteens Health Care centres• OTC products at medical stores/dispensaries
As it is a health oriented product it will be possible to promote its distribution via prescription from dieticians and doctors. It is also an excellent food for Pregnant ladies, Growing children and Old agers.
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