New Product Development - Maggi

New Product Development

•It was founded by the Maggi family in Switzerland in the 19th century, and merged with nestle in 1947.

•Maggi was introduced in India in 1982.

•Maggi is a nestle brand of instant soups, ketchups and instant noodles.

Product Development Process

Idea Gatherin

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Idea Gatherin

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Idea Screenin

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Idea Screenin

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Concept Developme

nt & testing

Concept Developme

nt & testing

Further Improveme

nt

Market Release

Sample Packs

Feed Back

Final Product launch

Product Development Process

Idea Gathering All the Ideas will be Gathered

Idea Screening Ideas will be filtered Concept Development ProcessAccording to the concept product will be developed

Sample Packs Release sample product

Feed BackTakes the feed back from the Customer

Further Improvement It changes the product as per customer requirement

MAGGI 2-Minute Noodles

MAGGI Noodles is available in 4 delectable flavors –

1. Masala2. Chicken3. Tomato 4. Curry

An offering that exemplifies

‘Taste Bhi Health Bhi’,

MAGGI Vegetable Atta Noodles

is tasty because it is loaded

with everyone’s favorite MAGGI

‘Masala’ and healthy because it

now has more real vegetables

and is packed with the power of

fiber.

MAGGI Cuppa Mania is a combination of all the above! In an easy to carry on-the-go Cup format, MAGGI Cuppa Mania comes in two mouth watering variants –

Masala Yo!Chilly Chow Yo!

  The Indian style Tomato Chat pat Sauce   Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan - It's different!  

Pichkoo is a small doy pack which makes MAGGI Tomato ketchup affordable to a host of new consumers.

MAJOR PRODUCTS

Market Scenario:-

Growth Stage80% Market shareNo CompetitorsExpand the Business Target Market

THANK YOU