Nokia Outdoor Branding In bangladesh

All music, all style, all powerful

Music enlivens life

To Create New Cultural SpacesTo Position the Brand/Theme in Clear, Practical and inspirational manner

From Semiotic Perspective

Music resembles language in the sense that it is a temporal sequence of articulated sounds which are more than just sounds. Expressions such as musical idiom, musical intonation, are not simply metaphors. They say something, often something human. The better the music, the more forcefully they say it… portrays attitude… style.

Music and language are both important in helping humans form large social groups – Joan Sulivan.

Understanding Music as Language

Music – the languageStyle – the identifierPower – energy for life

Defining the theme “all music, all style, all powerful”

To spread the Nokia characterized music from centre to periphery of the country and set a new identity in the country's cultural arena

Create New Cultural Spaces

Clear Practical & Inspirational

Positioning the Brand/ theme

Jamuna Nokia CityPatengaAshuliaMacdonalds, Rajshahi– Command area branding, Menu book, Bill book, beverage cans, plates and serving utensils and also the wetter will be branded and dressed. Tourist Shade with illuminating lights, benches, spaces for branding

Bashundhara Nokia Food court (Level-8 or 7)Nokia Captain’s WorldNokia Floors at Shopping Malls - all Ext. & Int. will be adorned in Nokia style, Jukebox, color, furnitureClub Nokia – this can be an ideal place for any sort of Nokia Consumer PromotionNokia AC Bus CountersNokia Stopover (Highway bus route) Restaurants Nokia Cineplex Corner

Positioning the Brand/ theme in new places

Or even with a greater dream…We can declare a region/city of the country as

Nokia Cultural City (Cox’s Bazaar)

Positioning the Brand/ theme in new places

New monumental pediment in the Road islandsMonumental Sculpture of Nokia handsets on the road islandspassengers’ shades,roadside hedges (as part of surprise music),Mobile Nokia Music Unit at parks or open spacesNokia Tourist Bus (at Jamuna bridge)Nokia Floating Music (in the Launch)

Positioning the Brand/ theme with new Outdoor media

Sculpture with Nokia Handset

Nokia Monument on pediment

Nokia Billboard on Pediment

Sculpture with Nokia Handset

Nokia Monument without pediment on road island

Nokia Sculptures on road island

Nokia at roadside beautification

Sculpture with Nokia Handset

Existing and known OOH places can be branded anew- Pedestrian Underpass- Foot Over Bridges- Shopping Malls

Positioning the Brand/ theme with new Outdoor media

Music surprises!

Pedestrian Underpass

Music surprises!

Foot Over Bridge

Music eases boredom!

Passenger Shade

Music eases boredom!

At Shopping Mall

At Shopping Mall

Music eases boredom!

Far from the madding cacophony

In Campus

Sleep with Music

In the Launch

Nokia Music Tour!

Tourist Bus

Nokia command area!

Nokia in Places

Nokia Command Area

Nokia in places

Nokia Command Area

Nokia Exterior

Nokia Command Area

Nokia Interior (Restaurant)

Nokia Command Area

Nokia OOH

Nokia Command Area

Nokia Shopping Mall Exterior

Thank You