Non-Traditional Recruitment and Retention Mike Ho Student Life and Leadership Program Specialist...

Non-Traditional Recruitment and Retention

Mike Ho

Student Life and Leadership Program Specialist

Paradise Valley Community College

For a copy of this presentation:

http://eport.maricopa.edu/

In this session:

• Examine how “new media” technologies are having an impact within Higher Education

• Learn about how blogs, podcasts, are being used by PVCC

• Review resources available to get started

How the Web Has ChangedHow the Web Has Changed

Traditional websites are:• “Static”

– Difficult to maintain

• HTML – Programmer(s) required

• Impossible to personalize– Governed by web standards

In Today’s New Media• Email is insufficient

• People are active participants with the web– Everyone has a contribution

• Conversational/social

• Software is free and publicly available

Web Log

Blog

What is a Blog?What is a Blog?

• Web based• Articles in posted in reverse chronological order• Browser-based tools for updating the blog• Can include text, images, audio, video• Usually one author but can have multiple authors• Usually support commenting• Usually offers an RSS (Really Simple Syndication) feed• Can be very search-engine friendly

“Dan Karleen (dan.karleen@thomson.com)NAGAP 2006April 2006”

Anatomy of a Blog EntryAnatomy of a Blog Entry

Blog Entry TitleDate Stamp

Comments

Blog entry content

“Barely Tenured”“The Chronicles of Dr. Crazy”“The Cranky Professor” “Thoughts, Arguments and Rants” “Invisible Adjunct”

Getting Started with BlogsGetting Started with Blogs

• Practice with one of the free blogging programs– www.blogger.com

– www.wordpress.com

– http://Eport.maricopa.edu

• Meet with your webmaster.

What is Podcasting?What is Podcasting?

A method of publishing audio broadcasts via the Internet, allowing users to subscribe to a feed of new files (usually MP3s).

What is Podcasting?What is Podcasting?• Podcasting enables independent producers to create self-

published, syndicated “radio shows.”

• Listeners may subscribe to feeds using "podcatching" software, which periodically checks for and downloads new content automatically.

• Any digital audio player or computer with audio-playing software can play podcasts.

College Radio Vs. PodcastingCollege Radio Vs. Podcasting

Radio• Mostly Music• Requires studio from which to

broadcast• Live Broadcast• Accessible by radio or desktop

computer

Podcasting• Mostly Talk• Requires webserver to store

audio files• Pre-recorded Content• Accessible by computer but

usable by PC, MAC, iPod, Mp3 Players, or PDA

RSSRSS• Really Simple Syndication

– The technology of RSS allows Internet users to subscribe to websites that have provided RSS feeds; these are typically sites that change or add content regularly.

• Podcatchers: Programs to download RSS Feeds– iTunes– iPodder– Mozilla or Netscape 8.0 Browsers

RSSRSS

“ESPNews”“NPR: All Songs Considered ”“Ebert and Roeper” “The Ricky Gervais Show” “PVCC Student Life Podcast”

Podcasts in Higher Education

Podcasts in Higher Education

Podcasts in Higher Education

“As a father of a 12-year old boy, whom I intend to send to college, this podcast has set me on the right path to being able to afford the ever increasing sum of money that will be needed to pay for my son's college.”

5 Things Every Podcaster Needs 5 Things Every Podcaster Needs to Get Startedto Get Started

5 Things Every Podcaster Needs 5 Things Every Podcaster Needs to Get Startedto Get Started

1) A Concept

2) Desktop Microphones

3) Recording and Editing Software

4) Content

5) Hosting Space

Item #1: A ConceptItem #1: A Concept

• Who is the target audience? Students? Faculty? Staff? The Community?

• What is the purpose?• Who will be involved?• How often will these be produced?• What types of items will be featured?

Item #2: Desktop MicrophoneItem #2: Desktop Microphone

• Plugs directly into the microphone port.

• $10.00 at Office Max

Item #2: Desktop MicrophoneItem #2: Desktop Microphone

• Consider a Y Audio Splitter

• $3.00 at Radio Shack

Item #3: Item #3: Recording and Editing SoftwareRecording and Editing Software

• PC Users: Audacityhttp://audacity.sourceforge.net/

“How-To” Guide in mcli Forum Newsletter Volume 9, Spring 2005http://www.mcli.dist.maricopa.edu/forum/

• Mac Users: Garageband

Item #4: ContentItem #4: Content• Interviews with faculty, staff,

student leaders

• Public service announcements

• Upcoming campus events

• Sound clips from visiting performers

Item #5: Hosting SpaceItem #5: Hosting Space

At PVCC, our podcasts can be found on our

Student Life Weblog.

Item #5: Hosting SpaceItem #5: Hosting Space

Skagit Valley College uses Blogger.com

http://svcpodcasts.blogspot.com/

Item #5: Hosting SpaceItem #5: Hosting Space

• iTunes University: http://www.apple.com/education/solutions/itunes_u/

You’ve Created a Podcast. You’ve Created a Podcast. Now What?Now What?

• How will your audience know your podcast exists?– Icon on the college’s homepage

– Welcome Week Information Cards

– Table Tents Near All Public Access Computers

– Word of Mouth

– Thomson-Peterson’s College and University Feed Directoryhttp://directory.edufeeds.com/

You’ve Created a Podcast. You’ve Created a Podcast. Now What?Now What?

• How will your audience know your podcast exists?– Yahoo Podcast Directory

– iTunes

– Feedburner

– Podcast Alley

Opportunities: Student Engagement

• Inform Students About Campus Events

• Help Students “Meet” Faculty and Staff Members as well as other students

• Supplemental Education for Classrooms

External Marketing Opportunities: Student Recruitment

• Possible Programs– “Performing Arts Talk”– Sportscasts– English Language Learners– Online Students

• Information Sessions– Virtual Tours– High School Junior/Senior Night

Why Blog and Podcast?Why Blog and Podcast?

• Economical way to create a new, personalized

communications channel on and off the website

• They can help demystify college life

• Many students have their own blogs

Successes

Successes

What’s NextWhat’s Next

• iTunes University

• Moving from “Message Board” to Interactive Media

• VideoPodcasting/Photocasting

Skype

• Skype is a program for making free calls over the internet to anyone else who also has Skype.

• All calls from Skype to landlines and mobiles within the US and Canada are also free till the end of the year.

SkypeCasting

• Skypecasts are large, hosted calls on Skype.

• Similar to moderated chat sessions

• Recordable

MySpace.com• Social networking service

• Members create unique personal profiles online in order to find and communicate with old and new friends.

• Services – Personal website – Internet messaging– Blogs– Message Board

MySpace.com

MySpace.com

MySpace.com

MySpace.com

MySpace.com

Second Life

• Second Life is a 3-D virtual world entirely built and owned by its residents.

• Since opening to the public in 2003, it has grown explosively and today is inhabited by 327,201 people from around the globe.

Second Life• NMC – New Media Consortium (Click Here for a Quicktime Movie)

– The New Media Consortium (NMC) is an international 501(c)3 not-for-profit consortium of nearly 200 leading colleges, universities, museums, corporations, and other learning-focused organizations dedicated to the exploration and use of new media and new technologies.

– NMC member institutions are found in almost every state in the US, across Canada, and in Europe, Latin America, and Japan. Among the membership are an elite list of the most highly regarded colleges and universities in the world, as well as a growing list of innovative museums, research centers, foundations, and forward-thinking companies.

Why this is difficult to get started.(Issues to be addressed)

1. Lack of clarity and focus.2. No conceptual model.3. Fear of a paradigm shift.4. Lack of administrative leadership.5. Other campus issues take priority.6. Not connected to teaching and learning.

For A Copy of This Presentation

http://eport.maricopa.edu/