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Communication that pays off
Full-Service PRAgentur Lorenzoni GmbH
About us - Hard Facts
o Established in 1997 by Beate Lorenzoni, former Press Officer at
NEC Germany GmbH
o Owner-operated and independent
o Eloquent writing, targeted to vertical markets (i.e. Electronics/Embedded,
o Green Energy, Industrial, Lifestyle)
o Established media contacts
o Pan-European activities
o Pro-active, results-driven working style
About us - Soft Skills
o Integrated communications approach
o Targeted to markets and clients
o Reliable partner
o ‚Active listening„, combination, implementation
o Slim organization => fast and efficient
o Skilled in technical terms and coherences
o Content and texts adapted to needs of media in regards to content and
individual style
We establish a balanced communications picture of your company with an
integrated communications approach
Issues Management Media Relations Monitoring of market and competition
Definition of PR-outline and measures
Initial BriefingSWOT Analysis
Multiple use of topics => maximum efficiency
Evaluation, Reporting
PR- and press work:
Strategic consulting for market differentiation and product positioning
Integrated communications programs
Issues management
Corporate Communications
Support for newcomers in German markets
Sales support measures
Text service:
Press releases, special interest articles, case studies, interviews …
Customer and in-house magazines
Web content
Event management:
Sales and media events
PR at exhibitions, trade fairs
Marketing:
Media / advertisement planning
Support for exhibitions, trade fairs
… and your individual PR concept!
Agentur Lorenzoni GmbHCase Studies
Composition and editing of various information as support for sales, marketing, PR and for the corporate image of the company
Application articles, data sheets with project reports, customer magazines, flyer …
Efficient handout at exhibitions
Medium (print/online) for the establishment of contacts
Hand-out tool for existing customers
Integration on company websites
Sales Support – brochures, flyers, customer magazines
Automotive customer newsletter
Project Data sheets
Customer flyer
Communication of the booth concept, pre-announcements of products and highlights in target media
Publications of articles, interviews, press releases in target media at time of show (local media, special interest magazines, business oriented magazines)
Event for journalists/customers
1:1 meetings at booth
Give-aways
Results:
Messages of Wind River clearly transmitted
Corporate image pushed
PR for Wind River at Embedded World exhibition – increase of name
recognition and Corporate image
Positioning in the competitive lighting market
LED technology has driven lighting to be one of the key markets of electronics. To be successful in this market, the European-wide target groups need to be convinced at an early point in time of the offering and competence of broadband distributor Rutronik.
PR campaign with core messages
Special interest articles, case studies, interviews, press releases
Establishment of spokes persons
Seminars used for news coverage
Markt & Technik
LICHT
Highlight
EPN
Elektronik Praxis
A&V Elettronica
„Trend spotting“
Use actual topics, find
“sexy” topics
Make an interesting case
Put message in clear words
Background information
Interviews with key
target media
Handelsblatt
Finanz & Wirtschaft/CH Markt &
Mittelstand
Süddeutsche Zeitung
VDI-Nachrichten
Technological topics for daily newspapers and economic magazines
Testimonials
(excerpt)
“As distributor for electromechanical components we always had enough technical information which we forwarded to individual special interest magazines. But the really interesting facts and news of our company tended to get lost. PR-Agency Lorenzoni has been recommended to us from one of their customers who was very content over many years. They possess the connections needed as well as the specific technical know-how to process our deficiency of information within shortest time and to push regular news about our company in the leading national and international magazines.”Edgar Huber, Manager MarKom, RUTRONIK Elektronische Bauelemente GmbH (February 2007)
“NetModule supports its customers with the integration and use of state-of-the-art communications and internet technologies. With a very intense day-to-day business, we don‟t have much time for the editing of information for media. But, for media coverage dedicated commitment and excellent contacts are needed. This is what Agentur Lorenzoni offers us, and they are very flexible and highly committed. Thus, the agency is invaluable for us. No matter if press texts, support at exhibitions or events – their high professionalism proves itself again and again.”Jürgen Kern, CEO NetModule AG (August 2008)
“Agency Lorenzoni has started PR-support for Wind River in 1997 – then Wind River was hardly known in Europe. The agency has successfully promoted Wind River and the products and in particular pushed our branding in Central Europe. Thanks to excellent media contacts the agency has always topped the targets. The team is flexible and works highly professional. We appreciate the straightforwardness in our co-operation.”Ralf Fachet, former Business Development Manager, Wind River Europe (January 2004)
Agentur Lorenzoni GmbH
Beate Lorenzoni
Landshuter Str. 29
85435 Erding
ph +49 8122 55917-0
fax +49 8122 55917-29
pr@lorenzoni.de
www.lorenzoni.de
Competence is no coincidence.
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