NZ Workshop 1 presentation - aggateway-anz.s3.amazonaws.com · presentation Jim will cover...

Interoperability Workshop

Presenter - Jim Wilson OAGI President & CEO and AgGateway CTO, USA (Presenting from Raleigh, North Carolina)

Moderator - Kenneth Irons Member of the boards of PAANZ and AgriTechNZ and CEO of Precision Farming Ltd NZ

NZ Ag Data & Interoperability Workshop 1 of 4A Series of Four Different Webinars building the case for NZ (potentially with Australia) to align with globally accepted standards for enhanced inter-operability

12.30pm to 2.00pm each Tuesday from 14 April to 5 May 2020

Interoperability Workshop 2

Sessions

In this 90-minute session Jim will present a framework for interoperability, the role of standards, the pursuit of competitive advantage (value), and the global and regional influencers.

This session is foundational to the three sessions that follow. While some content will be familiar to some participants, Jim's experience is that interoperability starts with a shared understanding of the fundamentals.

14 APRIL 12.30PM-2.00PM

Standards Benefits, Influencers, & More

Jim Wilson OAGi President & AgGateway CTOKenneth Irons, Moderator

The MobileTECH Ag 2020 staff did an incredible job transforming a face-to-face event into a virtual experience. In this 15-minute presentation Jim will cover highlights of creating global agricultural standards and open source technology, and the role for NZ's businesses.

After two other MobileTECH Ag 2020 presentations that follow, Kenneth will moderate a question-and-answer session.

17 APRIL 1.00PM-2.00PM

MobileTECH Ag 2020: Global Ag Standards

Businesses processes are the heart of standards. Simply put, businesses make money by doing things, i.e., executing processes.

Some processes can be described in a couple written paragraphs while others can only be visualised with involved diagrams.

A shared understanding of process is a prerequisite for robust data standards. In this 90-minute session Jim will cover it all.

21 APRIL 12.30PM-2.00PM

Process and Data Standards

You have data. What does it mean? How can you find out? How can you ensure that those with whom you share it use it only for your benefit? How do you get data from system to another?

In this 90-minute session Jim will address these questions and more. Jim will invite participants in the first two sessions to submit questions about data management and name data standards about which they would like to learn.

28 APRIL 12.30PM-2.00PM

Data Rights & Data Management

This 90-minute session recaps the first three and explores the implications for New Zealand agribusiness. Jim and Kenneth will discuss how various interoperability topics relate to New Zealand's Industry Transformation Plan (ITP) for agriculture, supported by Andrew Cooke and David Downs. The four-part workshop wraps up by looking ahead to ways in which New Zealand's innovative spirit can shape standards for global benefit.

5 MAY 12.30PM-2.00PM

Application & Benefits for NZ and ITP

Jim Wilson, Andrew Cooke & David Downs Kenneth Irons, Moderator

Webinar Series Session 1

Part of MobileTECH 2020

A few points before diving into content

Welcome

Confluence (the wiki)■ An Atlassian account is required. You may use one you

already have, which is nice for single sign-on.

■ You will have access to additional content just prior to each upcoming workshop.

■ Comments welcome

■ Bottom

■ Inline

■ Future updates

This event made possible by...

Currently merging

An overview

Interoperability

Digital Agriculture

Digital Agriculture is the agricultural production of food, fiber, and fuel through processes that are increasingly autonomous and driven by increasingly effective models with data input that is increasingly timely, relevant, accurate, complete and trustworthy. The models are designed to maximize profitability and sustainability in optimal balance.

Definition Jim Wilson

Interoperability

[noun]

the ability of computer systems or software to exchange and make use of information:

• interoperability between devices made by different manufacturers

Definition Oxford Dictionary of English © Oxford University Press 2010, 2016

[noun]

the material or monetary worth of something

• prints seldom rise in value

• equipment is included up to a total value of £500

the worth of something compared to the price paid or asked for it

• at £12.50 the book is good value

• the wine represents a good value for $17.95

Standard

[noun]

Something used as a measure, norm, or model in comparative evaluations:

• the wages are low by today's standards

• the system had become an industry standard

a form of language that is widely accepted as the usual form:

• the idea of the standard is projected backwards on to states of language

Interoperability's Centrality

Interoperability

Value Creation

Digital Agriculture

Standards additionally:

Guidelines Best practices Tools Other resources

required for

enables

What it is and who decides

What is value?

Who decides?

Owners decide!

What do owners value?

Owners Value Cash Flow

Ct( 1+ r ) tC0 +NPV =

net present value (add up all the stuff

on the right)

cash now

cash later (time t)

time of last future cash flow (to)

discount rate

time of first future cash flow (from)

today's (present) value of future cash flow

Formula in Action

Cash Flow

Increase a Cash Receipt

Cash Flow

} Increase

Add Cash Receipt

Cash Flow

Reduce a Cash Payment

Cash Flow

Eliminate a Cash Payment

Cash Flow

Receive Cash Sooner

Cash Flow

Pay Cash Later

Cash Flow

Cash Receipts Less Risky

Cash Flow

} {RiskyLess

NPV DemoTime Permitting

Choosing among alternative projects

Decision-Making

Decision-Making■ Identify potentially valuable projects

■ Compute the NPV for each

■ Choose the one (or set) with the highest NPV

■ Reality...

■ It's not quite that simple (hence MBA programs)

■ However, often poor decisions can be avoided by at least making an effort to apply these principles

Barcode Value Calculator DemoTime Permitting

A brief look

Competitive Advantage

Competitive Advantage■ Harvard's Michael Porter wrote the book on competitive

advantage

■ Porter claims that typically companies plan to achieve and sustain competitive advantage through one or both of the following approaches:

■ Operational effectiveness

■ Strategic positioning

■ Porter stresses that operational effectiveness is not a strategy

Competitive AdvantageStrategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.

Harvard Business Review (2011–02–08). HBR’s 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter) (Kindle Locations 83–85).

Nonsense or common sense?

Competition & Standards

Pursue Competetive Advantage Standardize

So... don't we have conflicting objectives here? Isn't standardization the very act of giving up on sustainable competitive advantage?

Not so fast... The key word is "some".

1. Performing different activities from rivals

2. Performing similar activities in different ways than rivals

1. Perform some of the same activities as rivals

2. Perform some similar activities in the same ways as rivals

Now, the questions: Which ones? Why?

Who's who and why you should care (or not)

Standards Influencers

Influencer Categories■ Governments

■ Laws, policy

■ Function (e.g., research; develop standards)

■ Funding (e.g., grants)

■ Global de jure standards organizations

■ National standards organizations

■ Multinational standards organizations (e.g., CEN)

■ Industry Associations

■ Professional Associations

■ General Associations

■ Companies (consider Microsoft's ODBC and Esri's shapefile)

■ Initiatives (e.g., projects, programs)

■ Informal groups (e.g., soil-testing group; some open-source efforts)

■ People (e.g., Tim Berners-Lee)

While the organisations addressed in this section are noteworthy, not all noteworthy organisations are mentioned. See the accompanying online resources for a more complete and growing list. https://aggateway.atlassian.net/wiki/spaces/IW

A word on completeness

ISO■ ISO: International Organization for Standardization

■ iso.org

■ ISO is an independent, non-governmental international organization with a membership of 164 national standards bodies.

■ Through its members, it brings together experts to share knowledge and develop voluntary, consensus-based, market relevant International Standards that support innovation and provide solutions to global challenges.

UN/CEFACT■ The United Nations Centre for Trade Facilitation and

Electronic Business (UN/CEFACT) is a subsidiary, intergovernmental body of the United Nations Economic Commission for Europe (UNECE) which serves as a focal point within the United Nations Economic and Social Council for trade facilitation recommendations and electronic business standards.

■ Global membership

■ Its members are experts from intergovernmental organizations, individual countries' authorities and also from the business community.

ITU■ ITU: International Telecommunication Union (itu.int)

■ ITU is the United Nations specialized agency for information and communication technologies – ICTs.

■ Founded in 1865 to facilitate international connectivity in communications networks, ITU allocates global radio spectrum and satellite orbits, develops the technical standards that ensure networks and technologies seamlessly interconnect, and strives to improve access to ICTs to underserved communities worldwide.

■ Every mobile phone call, Internet access, and email, is made possible by ITU's work.

■ ITU is committed to connecting all the world's people – wherever they live and whatever their means. Through ITU's work, ITU protects and supports everyone's right to communicate.

IEC■ IEC: International Electrotechnical Commission (iec.ch)

■ Founded in 1906, the IEC is the world’s leading organization for the preparation and publication of International Standards for all electrical, electronic and related technologies (electrotechnology).

■ IEC provides a platform to companies, industries and governments for meeting, discussing and developing the International Standards they require.

■ All IEC International Standards are fully consensus-based and represent the needs of key stakeholders of every nation participating in IEC work. Every member country, no matter how large or small, has one vote and a say in what goes into an IEC International Standard.

Standards New Zealand■ New Zealand's leading developer and publisher of standards

and standards solutions

■ standards.govt.nz

■ A business unit within the Ministry of Business, Innovation and Employment (MBIE)

■ Specialises in standards management and development

■ Publishes and sells New Zealand, joint Australia-New Zealand, and international standards

PAANZ■ PAANZ: Physiotherapy Acupuncture Association of New Zealand

Precision Ag Association of New Zealand

■ precisionagriculture.org.nz

■ Primary goal: Advance precision agriculture in New Zealand

■ PAANZ is connecting participants in the precision agriculture value chain to one common organisation – land users, researchers, commercial companies, Regional Councils, primary industry organisations, rural professionals and students.

■ PAANZ is focusing on increasing the uptake of precision agriculture technologies in land-based primary production systems, accessing funding for research and the development of PA technologies, building capability within the sector and promoting adoption of PA through industry events, symposiums and field days.

Agritech New Zealand■ agritechnz.org.nz

■ Launched in 2018, AgriTech New Zealand is a purpose driven, membership funded organisation whose members share a passion for the opportunities that agritech can generate.

■ AgriTech New Zealand connects innovators, investors, regulators, researchers and interested public. It promotes opportunities and challenges raised by agritech. AgriTech New Zealand advances the ecosystem through advocacy, collaboration, innovation, talent and economic growth through international connections and missions.

• farmdatastandards.org.nz

• A set of common data vocabularies that assist the business and industry organisations that serve NZ farmers to develop efficient technology applications and integrations.

New ZealandFarm Data Standards

• farmdatacode.org.nz

• The Farm Data Code of Practice requires organisations to outline the steps they take to safeguard farmer data. Compliant organisations agree to disclose their practices and policies around data rights, data processing and sharing, and data storage and security.

New ZealandFarm Data Code of Practice

• datalinker.org.nz

• Provides a framework and agreement process to reduce duplicate data collection and streamline data sharing

• DataLinker helps industry organisations to connect. There's no central database of farm data.

DataLinker

Standards Australia■ standards.org.au

■ Standards Australia is the country’s leading independent, non-governmental, not-for-profit standards organisation.

■ Roles

■ Standards development: Offering stakeholders from a variety of sectors a range of pathways to develop or update new or existing standards.

■ International participation: Participating in the development and adoption of a wide range of International Standards.

■ Accreditation of standards development organisations: Assessing and approving other organisations to develop Australian Standards®.

CEN■ CEN: European Committee for Standardization (cen.eu)

■ An association that brings together the National Standardization Bodies of 34 European countries.

■ CEN is one of three European Standardization Organizations (together with CENELEC and ETSI) that have been officially recognized by the European Union and by the European Free Trade Association (EFTA) as being responsible for developing and defining voluntary standards at European level.

■ CEN provides a platform for the development of European Standards and other technical documents in relation to various kinds of products, materials, services and processes.

■ CEN supports standardization activities in relation to a wide range of fields and sectors including: air and space, chemicals, construction, consumer products, defense and security, energy, the environment, food and feed, health and safety, healthcare, ICT, machinery, materials, pressure equipment, services, smart living, transport and packaging.

ANSI■ ANSI: American National Standards Institute (ansi.org)

■ ANSI is a private, not-for-profit organization dedicated to supporting the U.S. voluntary standards and conformity assessment system and strengthening its impact, both domestically and internationally.

■ Mission: To enhance both the global competitiveness of U.S. business and the U.S. quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems, and safeguarding their integrity.

■ Annual Budget: 75,000,000 USD

DIN■ DIN: German Institute for Standardization (din.de)

■ DIN is the independent platform for standardization in Germany and worldwide. As a partner for industry, research and society as a whole, DIN plays a major role in helping innovations to reach the market in areas such as the digital economy or society, often within the framework of research projects.

■ More than 35,500 experts from industry, research, consumer protection and the public sector bring their expertise to work on standardization projects managed by DIN. The result of these efforts are market-oriented standards and specifications that promote global trade, and encourage rationalization, quality assurance, and the protection of society and the environment, as well as improving security and communication.

CNIS■ CNIS: China National Institute of Standardization

■ en.cnis.ac.cn

■ CNIS is directly subordinate to State Administration of Market Regulation.

■ As a national social service institution dedicated to standardization researches, it mainly addresses the global, strategic and comprehensive standardization issues in national economy and social development of China.

AgGateway■ AgGateway.org

■ Non-profit global agriculture-industry association established in 2005

■ Mission to lead the global transition to digital agriculture

■ Develops standards, guidelines, reference data services, and tools to enable interoperability

■ Promotes collaborative interoperability projects

■ Conducts interoperability training and education

OAGi■ OAGi: The Open Applications Group, Inc. (OAGi.org)

■ Established in 1995

■ Develops and maintains the world's most comprehensive canonical model (OAGIS)

■ Developed RESTful API Design Specification, XML Serialization Specification, JSON Serialization Specification, and others

■ In collaboration with NIST, developed Score, an open-source core-component-based standards-management tool

AEF■ AEF: Agriculture Industry Electronics Foundation

■ aef-online.org

■ Works to improve cross-manufacturer compatibility of electronic and electric components in agricultural equipment, and to establish transparency about compatibility issues

■ Encourages the development and implementation of new technology

ASABE■ ASABE: American Society of Agricultural and Biological Engineers

(asabe.org)

■ ASABE is an educational and scientific organization dedicated to the advancement of engineering applicable to agricultural, food, and biological systems. Founded in 1907 and headquartered in the United States, ASABE comprises members in more than 100 countries.

■ Agricultural, food, and biological engineers develop efficient and environmentally sensitive methods of producing food, fiber, timber, and renewable energy sources for an ever-increasing world population.

■ ASABE membership is open to all—engineers as well as non-engineers—who are interested in engineering and technology for agricultural, food, and biological systems.

OASIS■ OASIS: Organization for the Advancement of Structured

Information Standards (https://www.oasis-open.org/)

■ OASIS Open offers projects—including open source projects—a path to standardization and de jure approval for reference in international policy and procurement.

■ OASIS has a broad technical agenda encompassing cybersecurity, blockchain, privacy, cryptography, cloud computing, IoT, urban mobility, emergency management, content technologies. In fact, any initiative for developing code, APIs, specifications, or reference implementations can find a home at OASIS.

GS1■ gs1.org

■ Standard identifiers for products (GTIN), companies (GLN) and ship-to locations (GLN)

■ Barcode standards

■ RFID standards

■ Retail, logistics, and healthcare standards

W3C■ W3C: World Wide Web Consortium (w3.org)

■ The World Wide Web Consortium (W3C) is an international community working together to develop Web standards.

■ The W3C's mission is to lead the Web to its full potential.

■ Interesting Point (which relates to W3C standards):

■ Web of Data and Services: Some people view the Web as a giant repository of linked data while others as a giant set of services that exchange messages. The two views are complementary, and which to use often depends on the application.

IETF■ IETF: Internet Engineering Task Force

■ ietf.org

■ Mission: Make the Internet work better by producing high quality, relevant technical documents that influence the way people design, use, and manage the Internet.

GODAN■ GODAN: Global Open Data for Agriculture & Nutrition

■ godan.info

■ The world population is growing rapidly and agricultural productivity needs to keep up. Through collaboration with its partners, GODAN can harness the potential of open data and help ensure that no one goes hungry.

■ GODAN is a rapidly growing network of over 1000 national governments, NGOs, and international and private sector organisations. GODAN aims to impact the lives of at least 12 million smallholders internationally by implementing innovations that help achieve the UN Sustainable Development Goal 2 - ending global hunger, achieving food security, improving nutrition and sustainable agriculture by 2030.

AgroConnect■ Industry Association in The Netherlands (agroconnect.nl)

■ AgroConnect promotes eBusiness in agriculture. AgroConnect's members are companies and organisations that trade goods, services, products and produce with farmers. This includes input providers, agricultural cooperatives, the food processing industry, solution providers, advisory services, accountant offices, governmental organisations, etc.

■ A special group of stakeholders are the providers of farm management information systems (FMIS providers). The FMIS is the pivot point for farmers' data exchange.

■ Common goal: Enable easy data exchange in the agricultural supply chain between all parties involved.

ICAR■ ICAR: International Committee for Animal Recording (icar.org)

■ An international non-governmental organisation formed in 1951

■ 115 Members from 57 countries

■ ICAR strives to be the leading global provider of Guidelines, Standards and Certification for animal identification, animal recording and animal evaluation. ICAR wants to improve the profitability, and sustainability of farm animal production.

Research Organizations

Manaaki Whenua – Landcare Research Drive innovation in the management of terrestrial biodiversity and land resources.

CSIRO Commonwealth Scientific and Industrial Research Organization (Australia)

NIST National Institute of Standards and Technology, an agency of the United States Department of Commerce

Fraunhofer-Gesellschaft The Fraunhofer Institutes undertake research of direct utility to private and public enterprise. The aim of this applied research is to use science and technology to create innovative products and applications. (Germany)

ICAR■ ICAR: International Committee for Animal Recording (icar.org)

■ An international non-governmental organisation formed in 1951

■ 115 Members from 57 countries

■ ICAR strives to be the leading global provider of Guidelines, Standards and Certification for animal identification, animal recording and animal evaluation. ICAR wants to improve the profitability, and sustainability of farm animal production.

ATLAS■ ATLAS: Agricultural Interoperability and Analysis System

■ atlas-h2020.eu

■ The goal of ATLAS is to achieve a new level of interoperability of agricultural machines, sensors and data services and enable farmers to have full control over their data and decide which data is shared with whom in which place.

Relationships are key: It's a graph!

collaborates

collaborates on some

projects (not ATLAS)

collaborates

coordinates

project m

er for

a work

reports to?

A brief look at dynamics that shape the development of standards

Standardisation Dynamics

Standardisation Dynamics■ Money

■ Control

■ Career and lifestyle

■ Participation levels: lead to succeed, contribute, positively observe, negatively observe, obstruct, lead to fail

■ The power of stories and putting them in writing

■ The criticality of completeness and the peril of shortcuts

■ Clarity over cleverness

■ Don't let perfect be the enemy of good enough

The Path of AgGateway's Irrigation Standards

Submitted standard for US National Standardization

Accredited as a US

National S

tandards Body

Submitted standard for International Standardization

What we will address in the next three workshops

A Look Ahead

Sessions

In this 90-minute session Jim will present a framework for interoperability, the role of standards, the pursuit of competitive advantage (value), and the global and regional influencers.

This session is foundational to the three sessions that follow. While some content will be familiar to some participants, Jim's experience is that interoperability starts with a shared understanding of the fundamentals.

14 APRIL 12.30PM-2.00PM

Standards Benefits, Influencers, & More

The MobileTECH Ag 2020 staff did an incredible job transforming a face-to-face event into a virtual experience. In this 15-minute presentation Jim will cover highlights of creating global agricultural standards and open source technology, and the role for NZ's businesses.

After two other MobileTECH Ag 2020 presentations that follow, Kenneth will moderate a question-and-answer session.

17 APRIL 1.00PM-2.00PM

MobileTECH Ag 2020: Global Ag Standards

Businesses processes are the heart of standards. Simply put, businesses make money by doing things, i.e., executing processes.

Some processes can be described in a couple written paragraphs while others can only be visualised with involved diagrams.

A shared understanding of process is a prerequisite for robust data standards. In this 90-minute session Jim will cover it all.

21 APRIL 12.30PM-2.00PM

Process and Data Standards

You have data. What does it mean? How can you find out? How can you ensure that those with whom you share it use it only for your benefit? How do you get data from system to another?

In this 90-minute session Jim will address these questions and more. Jim will invite participants in the first two sessions to submit questions about data management and name data standards about which they would like to learn.

28 APRIL 12.30PM-2.00PM

Data Rights & Data Management

This 90-minute session recaps the first three and explores the implications for New Zealand agribusiness. Jim and Kenneth will discuss how various interoperability topics relate to New Zealand's Industry Transformation Plan (ITP) for agriculture, supported by Andrew Cooke and David Downs. The four-part workshop wraps up by looking ahead to ways in which New Zealand's innovative spirit can shape standards for global benefit.

5 MAY 12.30PM-2.00PM

Application & Benefits for NZ and ITP

Jim Wilson, Andrew Cooke & David Downs Kenneth Irons, Moderator

Part of MobileTECH 2020

Next Session 12.30pm to 2.00pm Tuesday 21 April Processes and Messages

Thank you!

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