Office recruitment & retention downtown dallas International downtown association September 22,...

OFFICE RECRUITMENT & RETENTIONDOWNTOWN DALLAS

INTERNATIONAL DOWNTOWN ASSOCIATIONSEPTEMBER 22, 2012

THE PLAYERS

Downtown Dallas, Inc.

Dallas Regional Chamber of Commerce

City of Dallas – Mayor’s Office & Office of Economic Development

Brokerage Community

Building Owners

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‘ORR’ INITIATIVES

• Downtown Dallas, Inc. Committee• Private sector brokers, landlords• Created lead lists, consolidated building

stacking plans• Ultimately fizzled – conflicts &

competition

• Formal Program – Bold Moves

• Informal Program built on relationships with consistent and open communication

BOLD MOVES

• City of Dallas, Downtown Dallas, Inc. and Dallas Regional Chamber

• $100,000 split cost

• Prospect list created to reflect companies “most likely to move in the next ten years”

• 100 iPhones loaded with customized city-to-city comparisons

• Personalized messages from the Mayor and other Dallas-based CEO’s

• Direct dial to those individuals

• City of Dallas OED staff managed the program, serving as the concierge

• 2009 program – results unproven

• [[add web link to demo]]4

“Companies in the high-cost regions such as California and the Northeast would benefit immensely with a move to Dallas, and we want to show them how such a move could fit into their strategic corporate restructuring plans. I know firsthand the rewarding benefits and unlimited business opportunities to relocating to downtown Dallas, as I moved Turner Construction here in (insert date). It is by far one of the best business decisions I’ve made in my career. Today, Turner ranks first or second in major segments of the construction industry with a construction volume of $10.7 billion in 2008.” – Mayor Tom Leppert

TODAY’S STRUCTURE:RELATIONSHIPS

Downtown Dallas, Inc.

Dallas Regional Chamber of Commerce

City of Dallas – Mayor’s Office & Office of Economic Development

Brokerage Community

Building Owners

ROLES

Downtown Dallas, Inc. • Ensure Downtown gets our unfair share in a regional/city landscape• National/Regional/City recruitment focus (delicately!)• CEO & EVP• The cheerleaders for Downtown• Attend recruiting trips• Network with brokers & building ownership• Facilitate an ‘ease of doing business’ –

i.e. “The Deloitte Amendment”, employee education, advocate for incentives when applicable

• Promote/announce new moves• Retention – membership & “how are you doing” visits

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ROLES

Dallas Regional Chamber of Commerce• Prospecting

• Recruitment

• Regional focus for placement

• National recruitment focus

City of Dallas• Data-keepers/Researchers

• Recruitment

• Incentives

• City-wide focus for placement

• Regional/national recruitment focus7

ROLES

Brokerage Community & Building Owners

• “Ear to the ground”

• Build trust with confidentiality, expertise and information (commercial RE knowledge of DDI staff has been critical)

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MAKING IT ALL WORK

Process

• Monthly meetings between DDI, Mayor, OED Director and Chamber

• Deals flow in a variety of directions

• Open communication about pending deals – TRUST

Messaging: Why are they moving?

• Capitalize on “funnel” and “third coast” messaging

• Not just economics: LIFESTYLE - education, recreation, living & entertainment

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Downtown

DealDDI

ChamberCity

Broker

Building Owner

OFFICE RECRUITMENT & RETENTIONDOWNTOWN DALLAS

INTERNATIONAL DOWNTOWN ASSOCIATIONSEPTEMBER 22, 2012