OGDC 2014_Vietnam Smartphone game market 2013 overview. From vision to action_Mr. Ha Trung Hieu

Source: Top 100 Countries by Game Revenues - Newzoo

Vietnam, the Largest Game Market of South East Asia 2013 (Based on Revenue – in Million USD)

233

200

146

94 93 85

0

50

100

150

200

250

Vietnam Thailand Indonesia Malaysia Philippines Singapore

Source: Top 100 Countries by Game Revenues - Newzoo

Vietnam is ranked at 6th of the Largest Game Market in Asia

(based on Revenue)

follows China, Japan, Korea, Taiwan and India

and 25th in the world

2013, Vietnam: Monthly Runrate: estimate 2+ mil USD

Total value of Mobile game market: 25,5 mil USD

Market Forcast: 2014: 35 mil USD

2016: 52 mil USD

1. WHAT IS THE WORLD TALKING ABOUT?

2. CONCEPTS WHICH NEED TO BE CROSSED OUT

Source: Report on Researching Game Mobile Market by GMO

The average time spend playing Mobile game

47.5%

35.6%

11.7%

5.3%

Under 1h 1h-2h 2h-3h Over 3h

NON-GAMER

CASUAL GAMER

PROFESSIONAL GAMER

The trend? - Casual to Mid-core

- Social or Puzzle game: mobile version first

Mobile game vs. Console game?

PR pitch: • Convert rate • Active user • They may not install the game right away but

encourage them to click on the ads and install later • Effect on both iOs and Adroid

3. WHO ARE OUR CUSTOMERS?

Vua Thủ Thành CASE STUDY