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Marketing Quiz
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MarkSoc, The Marketing Society, FMS Delhi
1 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Instructions:
1. No. of Questions : 45, Max Score : 50. Bracketed digits refer to the Marks.
2. In case of a tie, the earliest entry wins.
3. Top three entries will be awarded with CV points.
4. In case of any discrepancy, Contact Marksoc at AskMarkSoc. Happy Quizzing!
Q. 1. These cameras inspired the design of a very popular gadget. Name both
Q.2. What do all these books have in common? No need to Id the books.
Q.3. Logo for ?
MarkSoc, The Marketing Society, FMS Delhi
2 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.4. Name the iconic brand started by these gentle looking men.
Q.5. Which Brand does this machine belong to? Whats to special about it?
Q.6. Belongs to which Retail Giant?
MarkSoc, The Marketing Society, FMS Delhi
3 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.7. Where on earth/screen would you find this?
Q.8. Advertisement for what?
Q.9. The following logo is incomplete? What completes it? Id X?
MarkSoc, The Marketing Society, FMS Delhi
4 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.10. What Connects? (2)
Q.11. Print Ad for?
MarkSoc, The Marketing Society, FMS Delhi
5 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.12Connect (2)
Q.13. Identify the Logo?
Q.14. What kind of branding exercise is reflected in the picture?
MarkSoc, The Marketing Society, FMS Delhi
6 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.15. Identify the company from the following pics?
Q.16. Name Xs new logo? Name the logo, Not X.
Q.17. Name the character and the FMCG which uses it? (2)
MarkSoc, The Marketing Society, FMS Delhi
7 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.18. Book cover for? Name the Authors?
Q.19. What is the connect? Think Desi. (2)
Q.20. Controversial Ad for which brand?
MarkSoc, The Marketing Society, FMS Delhi
8 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.21. The picture represents a widely used term in marketing?
Q.22. Steven Speilbergs E.T. The Extraterrestrial saw one of the first examples of product
placements in movies. What was the brand used?
Q.23. What was the movement behind, Doodh, doodh, doodh, doodh.. Doodh hai // wonderful,
pi sakte hai roze glass full... called?
Q.24. In 2006, Anand met Bobby Fischer in Reykjavik for the only time. During the conversation
Fischer asked Anand if he was carrying X (a product) ? Fischer used to stock it up at his home in
New Jersey , but he didn't find any in Iceland? What is X?
MarkSoc, The Marketing Society, FMS Delhi
9 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.25. Print Ad for? Also Id X ; I never read the X
Q26. Where in the world would you find this?
Q. 27 . Logan is now Verito with some cosmetic changes. The product remains almostsame but
branding of the product has changed. What do kind of branding exercise is this?
Q.28.X is a Japanes conglomerate with a varied range of products and services. Xs started as a
musical instrument manufacturer which is still reflected in a trio of interlocking tuning forks
logo?
Q.29. The following statue gives rise to which auto makers Logo.
X
MarkSoc, The Marketing Society, FMS Delhi
10 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.30 Which brand ?
MarkSoc, The Marketing Society, FMS Delhi
11 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.31.
When consumers have a strong need that cant be met by any existing product, what is it called
(term was coined by Philip Kotler)?
Q.32 Which Indian Company gets it's name from the fact that the Founder took an "Intelligent
Loan" ?
Q.33. X wanted to their new product as Y. Y is memorable, short, easy to spell. The word would
remind people of the sound made during "the moment of discovery and decision making . Also ,
it would function well as a URL around the world. Id X and Y.
Q.34. The Quaker Oats Company bought X in 1994 and sold it to Y in 1997 for $300 million .Y sold
it to Z in September 2000. It was spun off in May 2008 to its current owners. X is a brand of tea
and juice drinks which is currently owned by W. Id W,X,Y,Z. (2)
Q.35. The new X design , known as the X Globe was released in 2008. However it ran into
controversy when many speculated it was a direct lift-up from the Obama campaign and the
Obama logo. Id X
Q.36. Whos Logo.
MarkSoc, The Marketing Society, FMS Delhi
12 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.37. Id the legend and the brand of Car.
Q.38. Which Product Range?
Q.39. Arvind Limited is foraying into ladies denim wear What marketing term best describes
this kind diversification?
MarkSoc, The Marketing Society, FMS Delhi
13 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q. 40 Id the Book and its Author.
Q.41. In the late 1930s A .F. Osborn popularized which method . Osborn was an advertising
executive and one of the founders of BBDO, in a book called X ? name the Idea.
Q.42. The feature X offered by Google costs it around $100 million every year as it diverts
potential revenue from clicks on adverts?
Q.43. connect w.r.t. India?
MarkSoc, The Marketing Society, FMS Delhi
14 | P a g e O I L E v e n t # 1 : M a r k Q u i z
Q.44. Id these gentlemen and the eponymous brand that they created which urges you to be
one-in-a-million.
Q.45. Connect.
P.S. Thats all Folks!
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