OptiCenter The Voice of Vision West - Spring 2012

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Vision West Optical Buying Group quarterly newsletter with the most current member highlights including: A MESSAGE FROM OUR PRESIDENT: Any Value in Meeting with Eye -Health and Vision Care Providers in Your Area? by Joseph C Mallinger OD MBA, THE OPTICAL VISION SITE: Marketing Tips and Ideas for your Optometric Practice by Cathy Ives, CUSTOMER SERVICE TIPS: Back to Basics: Good Old Commonsense Thoughts, 1-Hour Quick Bites Managing the Drugs with Dr. Dubick, RECALL: The Silent killer of Growth By Michael Karlsrud, CEO 6 Calls, PLUS INDUSTRY NEWS! Google Places Business Page? by John Lucas • CUSTOMER SERVICE TIPS: Need to find a vendor to fill your needs quickly? • 1-Hour Quick Bites Staff Training with Dr. Dubick • The Secret of Hiring in the Eye Care Profession • Optimize and much more!

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PRE-SORT STDU.S. POSTAGE

P A I DPERMIT #236

92056

1927 Avenida Plaza RealOceanside, CA 92056-6024

www.vweye.com

Change the World…please recycle this newsletter

IT’S OUR WAY OF SAYING

THANK YOU!

Essilor Labs of America (ELOA) and Vision West have teamed up to offer our members a way to earn rewards back when they increase their ELOA billing.

*Program will be tracked and awarded on a quarterly basis. Incremental new business will be determined by comparing the current quarters ELOA billing against the same quarter ELOA billing of the previous year. Offer only applies to actual ELOA labs and does not apply to Essilor partner labs.

For more information please visit our website at www.vweye.com or call one of our Customer Care Specialists at 800.640.9485.

Starting January 1, 2012 and running through December 31, 2012, Vision West Members will receive a $25 AMERICAN EXPRESS GIFT CARD for every $1000 of incremental new ELOA business billed through your Vision West account.

Gift cards to be supplied by Vision West.

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