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Outsmarting
the recession
Presented by Riana Grobler
simple
solutions
for successsimple
solutions
for successsimple
solutions
for success
Niche markets
Franchises
Farmers
Self-employed professionals(medical,
legal, accounting, engineering
etc)
Family owned
businesses
(FOB)
Small Office Home Office
(SOHO)
Selected niche markets
simple
solutions
for successsimple
solutions
for successsimple
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for success
Franchise industry
• 81% success rate compared to 25% of independent start-ups.
• Advantage of Franchising: Huge contribution to employment.
• Growing at a rate of 30% p.a. (according to FASA – Franchise association of South Africa).
• Growing trend to lower distribution costs & expand the business.
simple
solutions
for successsimple
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for successsimple
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• Approx. 80% of SA businesses
• Family Businesses have outlasted
governments, nations & cities
• FOBs wealth creator all over globe
Family businesses (FOBs) in South Africa
simple
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for successsimple
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Family business association of South Africa - FABASA
• Old Mutual founding sponsor
• Mouthpiece for Family businesses in South Africa
• Independent body
• 1st President is Fanie van der Merwe of Boplaas – oldest family business in SA – 9th generation
simple
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for successsimple
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11 point plan
How to survive in the present
economic climate
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for successsimple
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FirstlyImprove your market position/regain market
share
Consider - Reducing business expenses without
compromising on quality.
How?
• Suspending business class travel;
• Replace client dinners with breakfasts;
• Sharing office space/relocate to less expensive premises.
Cut expenses, not quality of products/services
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for successsimple
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for successsimple
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2. Motivate your staff
• Imperative to encourage, motivate & reward your top personnel;
• Beware of reducing staff only to cut costs;
• Have to train new recruits;
• Costly exercise in the long run.
simple
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for successsimple
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3. Open discussion with staffPositive spin-offs:
• Employees offer advice,
• Support & even go extra mile.
Inspire staff to work harder & smarter.
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4. Meet customer needs
• Speak to existing and loyal client base;
• Continue satisfying their needs.
Look for ways to add even more value.
simple
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5. Marketing strategies
• Present client base
• Increase marketing efforts – target existing clients
• Sell more to them
Defined approach allow you to reduce marketing
spend in other areas
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6.Time is money
• Develop tighter work schedules
• Results-driven schedules designed to
• Improve profitability &
• Improve sustainability.
Never mistake schedules, or activities for
achievement John Wooden
simple
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7. New profit & growth opportunities• Not in line with market needs;
• More of the same;
• Differentiate yourself;
• Create scarcity in an era of plenty;
• New cash cows; new niche markets.
Your profits may be locked in your stock.
simple
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8. Cash is King – Debt destroy• Economies are cyclical
• Plan for next recession – START SAVING!!
• Repay your business debt
• Get cash positive
“It is not how much you make that counts, but how much money you keep.” Robert Kiyosaki
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9. Trust yourself
• Keep your faith;
• Believe in yourself;
• Believe in your business;
Always keep a positive attitude!!
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10. Look at the big picture
• No room for the small-minded
Singer, Loretta Lynn nailed it when she said:
“You gotta be first, best or different.”
simple
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11. Consider assistance• Specialist consultants:
• Accountants;
• Business consultants.
• To identify problem areas;
• Provide solutions to challenges.
Acknowledge your problems & seek solutions.
Your business is worth it!
simple
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Conclusion
• You hold the key to the success of your business.
• Think big!
Believe in yourself & in your business & you
will not only survive, but thrive into the
future!!
simple
solutions
for successsimple
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for successsimple
solutions
for success
Thank you
Riana Groblerrgrobler@oldmutual.com
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