P1 Blueprint Slides 11 30

A Blueprint for Book Publishing Transformation

Wednesday, December 1, 2010, 1:30 - 2:30

Moderator: John Parsons, Principal, Byte Media Strategies, john@bytemedianews.com

Panel:

David R. Guenette, Lead Analyst, Blueprint, The Gilbane Group Publishing Practice, David@gilbane.com

Bill, Trippe, VP, Lead Analyst, Content Strategies and Technologies, The Gilbane Group, a division of Outsell, Inc., Bill@gilbane.com

A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing

• Study sought to identify a number of "pain points" encountered by book publishers with developing digital publishing programs

• Seven industry sponsors partnered with The Gilbane Group to support the research

• Web-based survey for book publishing professionals

• Publication date: October 1 2010

• Freely distributed through www.gilbane.com

Blueprint Points of Special Interest

• Ebook Market Portrait

• Message on XML-Early in Digital Workflow

• Digital Printing is Already Very Important to Book Publishers

• Central Role of Outsource Partners in Ebook Publishing Today

• XML, Ebook Formats, and Copy-editing

• Ebook Formats and Apps Confusion Exist in the Marketplace Today

• Meta-data Sophistication is “All Over the Map” across Book Publishing

• Publishing Processes Integration is Still Ahead for Industry

Ebook Revenue Percentage Today

Ebook Revenue Percentage in 5 Years

Ebook Production Numbers

Kinds of Digital Publications

Level of Rich Media Use in Digital Publishing

Level of Rich Media Use in Five Years

Message on XML-Early

Book publishing’s advancing understanding of the importance of digital workflow (and XML-Early) bodes well for ebook market growth.

16.0%

15.0%

15.0%

14.5%

13.0%

13.0%

6.5%

7.0%

Use XML to make publishing more flexible and effi cient

Use XML for re-use and repurposing of content

Use XML for creating new products and revenue streams

Use XML to publish to multiple ebook formats

Use XML to add metadata for content management

Use XML to improve searchability

Use XML to meet supply chain requirements

I don’t know

Source: Gilbane Group Publishing Survey, July 2010Question 78- GB Q "What business benefits are gained at your book publishing company through the use of XML for title content?"Base = 200©2010 Outsell, Inc. Reproduction strictly prohibited.

“What business benefits are gained at your book publishing company through the use of XML for title content?”

“What business benefits are gained at your book publishing company through the use of XML for title content?”

• “Publishing more flexible and efficient” • “Re-use and repurposing of content” • “Creating new products and revenue streams”• “Publish to multiple ebook formats”

Digital Printing is Already Very Important to

Book Publishers

• Blueprint reveals how important digital printing, POD, and other related variants are to book publishers today.

• The publishing vendor community should review its POD message to make sure that customers understand how vendors can help publishers—starting with effective digital workflow through to title file management (e.g., print-ready PDF)—pursue POD.

XML, Ebook Formats, and Copy-editing

• There is a growing awareness of how what publishers can do to improve content that fit into digital processes, including single-source publishing that supports multiple output (e.g., various ebook formats).

• Most important after making rational digital workflows is the correlation of editorial and copy-editing functions and metadata and tagging.

Ebook Formats and Apps Confusion Exist in the Marketplace Today

• Ebook publishing platform providers are attempting to address multiple format production.• The basic tactic of single-source/multiple output has

market traction.

• Outsource partner vendors are well-positioned to address the multi-format/apps needs of the

marketplace.  

Central Role of Outsource Partners

Outsource partners play a big role in book publishing’s move to ebook publishing, across all segments. The main function is conversion (formats), but of significance, too, is the contribution in helping publishers move toward XML-Early.

27.9%

14.0%

9.3%

9.3%

9.3%

7.0%

7.0%

4.7%

4.7%

4.7%

2.3%

0.0%

0.0%

Title/document conversion

We don’t use outside services

Project management

Editorial: Copyediting

Artwork and graphic design

Composition

CR capture and digitization

Editorial: Developmental editing

Editorial: Proofreading

Quality assurance

Packaging: Product development from editorial through production

Crash publishing

I don’t know

Source: Gilbane Group Publishing Survey, July 2010Question 25-EDPR, "What kind of services does your book publishing company use from outside services for its ebook titles?"Base = 43©2010 Outsell, Inc. Reproduction strictly prohibited.

“What kinds of services does your book publishing company use from outside services for its ebook titles?”

“What kinds of services does your book publishing company use from outside services for its ebook titles?”

• 30%: “Title/document conversion”• 10%: “Copy-editing”• 10%: “Project management”• 10%: “Artwork and graphic design”• 7%: Composition• 7%: OCR capture and digitalization• Only 14% of respondents “Don’t use outside services”

Meta-data Sophistication is “All Over the Map” across Book Publishing

• STM is generally advanced over other types of book publishing.

• Custom publishing, supply chain integration, new business/marketing models will drive increases in meta-data application.

• Tools for book publishers for creating and managing meta-data are still nascent.

Levels of Integration among Publishing Processes

Publishing Processes Integration is Still Ahead for Book Publishing Industry

• Few integration platforms in place today• Modular approach may be most likely model for integration,

but little to show for it as yet• Book publishing industry has much work to do regarding

creation of process standards• Value chains and supply chains currently have many

different models

What’s Next?

Ebooks, Apps, and Formats: The Practical Issues

Next Publishing Practice Report will look at the why and how of ebook format issues and app production challenges, as well as the business requirements behind DRM, ONIX, and other commerce-related channel demands