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introduction, type of pacakging its functionfactors, IIP,labeling and marking
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INTERNATIONAL MARKETING
MODEL COLLEGETY B.M.S
Subject: INTERNATIONAL
MARKETING
PACKAGING
PACKAGING
INTRODUCTIONPackaging is a process of covering, wrapping
of goods into a package. Packaging involves desinging & producing the wrapper for a product.
Packaging is next to grading and branding
Packaging is essential for Offering goods in safe, and secured position to consumer
TYPES OF PACKAGING
-Designed for consumer - industrial packaging is
convenience & appeal, focuses on the handling
marketing consideration convenience & protection
& display during transportation
- The main emphaises - the main emphaises
Is on marketing is on logistics
CONSUMER PACKAGING INDUSTRIAL PACKAGING
FUNCTIONS OF PACKAGING PRIMARY FUNCTION
Presentation
Protection
Preservation
Economy
convenience
Primary functions…….. PRESENTATION:
presentation of product should be attractive & eye catching
PROTECTION
- protection increases life cycle of a product PRESERVATION
- It preserves original colours,
Quality, favour etc
ECONOMY- Packaging of a prodcut should be
economy
CONVENIENCE
- packaging should be light to handle
SECONDARY FUNCTION
Containment
Identification
SuitabilityLabeling
Handling
Secondary function Containment: - premeasured , preweight and then placed in box
Identification : - packaging helps to indentify the products easily
Labeling : -it helps to promote the sale of goods
Handling: - when package is light in weight
it facilitate easy handling of cargo
Suitability: - packaging should be match with
the product
Factors for package design in international market
Physical characteristicsLanguage, colour and sizeEconomyContainerConvenience
Indian institute of packaging
The Indian institute of packaging was setup in Mumbai on 14th may 1966
Indian institute of packaging is a registered body under the societies registration Act
Laboratories are in Delhi , Chennai & Kolkata
Role of IIP in export packagingGrapes
Mangoes Mangoes
Vegetables
Handicrafts Handicrafts
LABELING AND MARKINGThe label is printed matters that appears on
the package
Marking means putting some identification mark on the package during transportation and wharehousing
Types of labels
Brand label
Grade label
Informative label
Some other international labeling symbols in use are as follows
s
Cclamp
Do not clamp
keep away from water
Do not use hand hook
This way upKeep away
from sunlight
Problems in product packaging
Over weight
Breakage
Pilferage
Moisture and
temperature
Recommended