Panhellenic 365 Marketing Plan

VP External Affairs goals for the year: 365 Marketing Plan  Throughout  the  year:  

• Update  Facebook  and  Twitter  accounts  at  least  twice  weekly  • Advertise  events  on  “Class  of…”  Facebook  via  Pan  Love  page,  as  well  as  other  

University  entities  (USF  Rec,  New  Student  Connections,  Oracle,  Marshall  Center,  etc.)  

• Chalk  around  campus  one  week  before  any  Panhellenic  events.  • Flyer  around  campus  one  week  before  any  Panhellenic  events.  • Bull  Market  booths  first  Wednesday  of  each  month.    

November/December  • Send  out  Marketing  Team  application  • Meet  with  USF  Departments  to  strengthen  Panhellenic  bonds  • Update  365  Marketing  Plan  for  next  External  • December:  Prepare  training  for  Marketing  Team  

New  External  Affairs  is  transitioned  in  December.        

January  • Finalize  Marketing  Budget  with  VP  Admin    • Interviews  for  Marketing  Team  • Host  Marketing  Team  training  with  a  Team  Packet    • Finalize  marketing  plans  for  the  spring  semester  • Spring  Week  of  Welcome  event  • Order  Spring  Val-­‐U-­‐Bull  ad    

   February  

• Meet  with  Steve  Long,  campus  publisher  designer,  first  week  of  February  to  discuss  plan  for  recruitment  booklet  

• Look  at  old  booklets;  develop  theme  and  concept  for  booklet  • Meet  at  least  bi-­‐weekly  with  Steve  • Look  into  giveaways  ordered  last  year;  decide  what  to  order  this  year  

 March  

• Finalize  and  order  all  flyers  for  recruitment  • Confirm  proofs  for  giveaways  (pens,  sunglass  straps,  etc.)  and  order  • Deadline  for  chapters  to  submit  pictures  for  booklet  • Host  PR  event/Informational  Session  • Send  Go  Greek  shirt  order  form  to  chapters  • Send  out  Panhellenic  Perception  Survey    

   April  

• Work  with  VP  Development  to  design  Pan  Exec  bags,  Exec  shirts,  Pi  Chi  bags/shirts    

• Order  Go  Greek  shirts  • Design  Potential  New  Member  bag,  or  order  from  year  prior  • Host  PR  event/Informational  Session  • Turn  in  paperwork  for  H  frames  around  campus  

May    • Booklet  sent  to  printers  by  the  1st  • Uconnect  profile  for  new  students  up  and  running  • Create  Facebook  profile  picture/Timeline  cover  photo  for  recruitment  • Finalize  pan  website  (no  Pi  Chis,  update  chapter  information)  • Order  USF  Planner  Ad  if  Executive  Board  decides  to  advertise    

 June    

• Distribute  advertisements  around  campus  • Update  PROGO  Student  Newsletters  every  Tuesday  • Distribute  H  Frames    • Post  information  to  various  USF  constituent  Facebook  pages  • Paperwork  for  Marshall  Student  Center  Banner  • Upload  recruitment  booklet  via  ISSUU  • Host  PR  event/Informational  Session    • Purchase  Facebook  ad  • Continue  to  market  Perception  Survey    

 July    

• Restock  flyers  • Continuously  push  recruitment  via  social  media  • Host  PR  Event/Informational  Session  • Order  Potential  New  Member  shirts  for  Bid  Day  • Begin  organizing  transition  binder  

 August    

• Bull  Market  each  Wednesday  • Update  recruitment  approaching  via  social  media    • Host  PR  Event  • Promote  outside  organization  events  during  Week  of  Welcome    

September    • Close  perception  survey/  analyze  results    • Plan  PR  Workshop  with  chapter  PR  chairs  to  discuss  results    • Thank  you  notes  to  those  who  assisted  with  marketing  recruitment    

 October    

• Host  PR  workshop  with  chapter  PR  chairs  • Meet  with  USF  Departments  to  strengthen  Panhellenic  bonds  (this  continues  

through  November)