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8/8/2019 Pantaloon saket
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Presentation on
merchandizing and customerretention at Pantaloons
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Objective
To study the various facets of the
retail business sector and to bridge
the theoretical knowledge of
marketing with practical
application
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Internship Details cont..
q
Aspects of Merchandising
Internship Details cont..
Weekly Analysis of Sales in terms of
Targets, Green Card contributions, Billsize and section targets.
q
In store Announcements and marketing
of eventsq
Weekly meets and green card Target
checks.
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Retail industry in India
Indian retail industry is one of the
largest industries in India, with an
employment rate of around 8% and
contributing around 10% to the
country's GDP. Retail industry in
India is expected to rise 25% yearly
being driven by strong incomegrowth, changing lifestyles, and
favorable demographic patterns.
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Introduction to Pantaloons
Pantaloon Retail (India) Limited, isIndias leading retailer thatoperates multiple retail formats inboth the value and lifestylesegment of the Indian consumermarket. Headquartered in Mumbai(Bombay), the company operatesover 12 million square feet of retail
space, has over 1000 stores across71 cities in India and employs over30,000 people
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Brands at Pantaloons
Pantaloons brands
AgileUMMBare DenimBare 7to14
Chalk
Rig Mix n match
All
Honey
Non-Pantaloons
Brands
Biba
109 FRemanikaSpykarLilliputLee CooperIndus league
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Merchandising.
Activity of promoting the sale of goods,
especially by their presentation in retailoutlets.
Visual merchandising is the art of
implementing effective design ideas to
increase store traffic and sales
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Objectives of merchandising
A desire to attract customers to a place ofbusiness in order to sellthe merchandise.
It is offered to the customer through
interior and exterior presentation. Objectives of merchandising
It helps create positive customer
image.
It helps to increase sales.
It encourages impulse buying.
STOREEXTERIORS
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STOREEXTERIORS
Types of exterior presentations
Exterior signs
Marquees
Banners
Walk ways and entries.
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Store interiors
Element of store interiors
Atmosphere
Lights
Music
Color
Fragrance
Furniture and fixtures
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Layout PlanningFlooring
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Some other observations
ON PANTALOONS
All the merchandise is placed at both
360 degree and 180 degrees.
Pantaloons visual merchandising is
creative, innovative and outstandingwhich can be seen from its own in-house private brands such as JohnMiller.
The new launched products are showed
by prominent color back ground. Window display is highly interactive for
impulsive buyer.
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Supply chain management at
Pantaloons
Pantaloon Retail is the first company
in the organized retail sector in
India to win an accredited ISO
Certificate exclusively for its Supply
Chain & Logistics functio.
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Customer Retention
To survive in the tough competition
all retail outlets use different
strategies to attract customers and
to retain them.
Fests
Loyalty programs
Events
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Events
Awesome Threesome
Toys for Joys
Mothers Day
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Toys for Joys
Donate old or new toys at Pantaloons.
Get discount coupon worth Rs.50.
Give out leaflets at different hobbycenters and other places where Kidsassemble.
Toys for Joys
In store announcements.
Put out banners at those places.
Organized a drawing competition.
Media publicity through Big FM Ice breaking sessions with kids through
games.
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The Event Flow
Well-come to the Mothers by a Rose
& her favorite song
A heart whelming Message from their
KidsDumb Charades How much do they
understand each other??
Treasure Hunt Pantaloon brand
knowledge The winners walked away with a Free
Spa Treatment voucher from LadyTouch Beauty salon.
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Fests
Pantaloons celebrate various types of
fests in order to boost sales and
retain customers. The two fests
that took place in May and June
are:
Denim Reunion
Formal Fest
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My Responsibilities and
participation in the event
Brain storming for Ideas
To market the Fest to the customers shopping
To follow-up
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Conclusions
Shopping in India has witnessed arevolution with the changes in theconsumer buying behavior and thewhole format of shopping altered. It
is expected that by 2010, Indiamay have 600 new shoppingcenters.
Pantaloons Tops the Pyramid ofIndian Retail with its BrilliantConsumer centered approach and marketing
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