Paper and the Environment A presentation for Mailer’s Technical Advisory Committee (MTAC)

Paper and the Environment

A presentation for Mailer’s Technical Advisory Committee (MTAC)

May 6, 2004

Overview

Environmental Issues and Campaigns

AF&PA Approach and Resources

Environmental Issues and Campaigns

Campaigner Issues

Recycling Waste stream/landfill reduction Old growth Chain-of-custody Clean production Alternative fibers

The Paper Campaign

Catalog Campaign

Cumberland Plateau

The Paper Working Group

Hewlett-Packard Kinko’s Mail-Well McDonald Nike

Norm Thompson Staples Starbucks Coffee Time Toyota Motor Sales

AF&PA Approach and Resources

AF&PA Approach

Recycling Program Printing-Writing/EPP

Program PIAC Program

Recycling Program

55% paper recovery goal Video Partnerships Research Recycling program toolkits Brochures/printed materials Annual statistics Articles/speaking opportunities Tradeshows

Printing-Writing/EPP Program

Paper Brochure Tested messages Q&A Customer/consumer research Model procurement policy Articles/speaking opportunities

PIAC Program

PIAC Environmental Taskforce Environmental toolkit Articles/speaking opportunities On-product recycling logo

Contact Information

Robin BakerDirector, CommunicationsAmerican Forest & Paper AssociationPH: 202-463-5185Email: robin_baker@afandpa.orgWebsite: www.afandpa.org

Paper and the Environment A presentation for Mailer’s Technical Advisory Committee (MTAC)

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