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PARTNERSHIP MARKETING
PRESENTATION
CONTENTS Who we are Who we work for What we do What we could do for you Case studies
WHO WE ARE Partnership Marketing is an international, full
service creative agency that specialises in partnership marketing
We are part of the global marketing services Collinson Group (CG)
COLLINSON GROUP
Origo Marketing Group Priority Travel Group Collinson Insurance Group
PTI
CURRENT ASIA PACIFIC REGIONAL CLIENTS
SINGAPORE/HK ONLY CLIENTS
AUSTRALIA ONLY CLIENTS
WHAT WE DO We create brand centric partnerships:
brand partnerships loyalty partnerships sales promotions rewards and benefits platforms
We engage new customers and optimise the value of your existing base
We offer strategic, operational and creative marketing services
We maximise our network of global brand partners to create effective partnership marketing solutions for you
HOW WE DO IT Win-win collaborative marketing Develop a tailored solution for you, based on
your needs and business objectives Through research we will identify the optimum
portfolio of synergistic brand partners We will negotiate strong deals with identified
and approved global or local brand partners We will work with you on the best
communication channels We will ensure complete results
measurement.
SYNERGISTIC BRAND PARTNERSHIP BENEFITS
Positive brand endorsement Increased brand awareness and improved
brand perceptionCost-effective opportunities for business
growth/accelerated market entryDifferentiation of products and servicesEnhanced retention/customer loyaltyAccess to new distribution channelsFree mediaMoney can’t buy mediaFree branded incentives
BRAND PARTNERSHIPSCASE STUDIES
STARHUB, BLACKBERRY, ASIAROOMS.COM
HOTELS.COM & CHANGI
SURF STITCH/QUICKFLIX
THE FINANCIAL TIMES & TM LEWIN
FT & SMALL LUXURY HOTELS OF THE WORLD
FT & REGUS
YOUNG NTUC & NEW LOOK
NOKIA - RUSHTONS
B&L & ORIGINS
VISA MATCH & WIN
GOOGLE & DBS
LOYALTY
HP - INDAPLAN
CIMB LOYALTY SCHEME
VISA LOYALTY SCHEME
OCBC & SHOPPING
GOLDEN VILLAGE FILM CLUB REWARDS
ONE°15
TIGER LOYALTY
COURTS
ON PACKS
DORITOS
MCDONALDS
PEPSI
HEINZ
NESTLE
HOW WE’RE PAID Retainer to deliver a certain number of
partnerships per month Smaller retainer plus project fee for each
partnership confirmed Project by project
NEXT STEPS Feedback? Thoughts? Brief for us to come back to you with
suggested brand partners and financial proposal
CONTACT US Chris J Reed Regional Partnerships Director – Asia Pacific Partnership Marketing Asia 23-02/04 Gateway East, 152 Beach Road,
Singapore 189721 d: +65 6416 6344 m: +65 9026 1966 skype:
chris.j.reed26 www.partnershipmarketing.com
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