PDMA Event -- "Roadmapping" February 2014

Roadmapping: Best Practices For

Determining ‘What's Next’

We’ll start soon..

Grab a brew/bite and meet a fellow traveler

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Portland Classes! February 25-27, 2014 Hotel Monaco

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Provide a Product Vision for the future that

organizations can align to and invest around Externally, Internally, and.. Yourself

A roadmap is a plan – not a commitment

Considerations

Roadmap

Strategic Goals

Customer Priorities

Competitor Actions

Market/Tech Trends [Iterate]

Our Panelists

Bill Lynch

Co-Founder & Advisor, Jive Software

Julie Anne Reda

VP of Product Strategy, Yesmail Interactive

Andy Mallinger

Sr. Director of Product, EdPlus

(Moderator) David Nash

VP Product Management, ADP Dealer Services

10 © COPYRIGHT • IOVATION

Opening Remarks

Bill Lynch

Andy Mallinger

What we think we do

What they think we do

Large project mapped to epics and use cases

Julie Anne Reda

Panel Questions

1. First, some mechanics: What's the right horizon for a roadmap?

The right granularity? The right cadence for doing it?

2. What is 'enough' detail?

3. Should there be different versions for different stakeholders?

Why or Why not? Who approves your roadmap?

4. Some people use ‘themes’ on roadmaps. What are some examples of

themes you’ve used?

5. Is Roadmapping more an Agile or Waterfall practice?

6. How does your product roadmap relate to your other planning artifacts

for Strategic Plan, Ops Plan, Release Plans, etc?

Panel Questions 7. Does the roadmapping process differ in a young/small company vs.

a mature/larger enterprise? If so, how?

8. Has a roadmap ever been 'used against you'? Any lessons?

9. What are some tools you've found to be the most useful?

Spreadsheets? Powerpoint? Wiki? other?

10. Do you leave roadmaps behind with customers or prospects?

Are they confidential? Why / Why not?

11. Other than your own, what’s the best roadmap example you've ever

seen? The Worst? Why?

12. Have you ever gone back to look at one of your roadmaps a few

years later? A bit like your HS yearbook picture?

Questions? Please take our 3-minute event survey!

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The product management

and marketing authority.

Tonight’s Event Brought to You by

Portland Classes! February 25-27, 2014 Hotel Monaco

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