Pearson Workforce Education Presenters: Tom Darling National Director of Workforce Education,...

Pearson Workforce Education

Presenters:

Tom Darling

National Director of Workforce Education, Pearson Workforce Education

Laura Labovich

Chief Executive OfficerThe Career Strategy Group

Co-author, 100 Conversations for Career Success (2012)

Employer Hiring Trends: The Power of Labor Market Data and Other Best Practices in Navigating Today's Job Market

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•What’s Going on in the Market?

•What Are Employers Seeking?

•How to Help Your Students Get HIRED!

•Where to Go?

Our Agenda?

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What’s Going on in the Market?

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Changing Playing Field

In 1973, 25% of jobs required some kind of postsecondary education or degree.

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Changing Playing Field

In 2018, 63% of jobs will require some form of postsecondary education or degree, almost a complete reversal from 1973.

The Georgetown University Center on Education and the Workforce

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Changing Playing Field

By 2018, the economy will create 46.8 million job openings

• 13.8 million brand new jobs

• 33 million “replacement jobs”

Fastest growing industries – IT, Health Care – require higher levels of education

Occupations as a whole are steadily requiring more education

The Georgetown University Center on Education and the Workforce

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Changing Playing Field

Essentially, postsecondary education or training has become the threshold requirement for access to middle-class status and earnings.

The Georgetown University Center on Education and the Workforce

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What are Employers Seeking?

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Corporate Training Survey

Key Findings • Almost 50% of learning leaders report planning to use mobile

learning and communities of practice in their training programs within the next 12 months.

• Learning leaders report that their current Corporate Online Learning Libraries provide above average support for self-paced online learning, instructor-led classroom and blended learning approaches.

• Corporate Online Learning Libraries currently provide below average support for mobile and interactive learning.

• When seeking a Corporate Online Learning Library, the four most important factors include: compatibility with current technologies, price, customization and quality of content partners

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Topic Areas for Training

Topic Areas (Q1)

• Learning leaders cited Leadership Skills, Communication Skills and Management Skills as the most important topic areas for a Corporate Online Learning Library

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Source: http://www.doleta.gov/taaccct/pdf/presenters/McCarthy.pdf

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What Does DOL Have to Say?

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Sample Educational Pathway Using PWE

Educational Pathway for Registered Nurse

1. Computer Concepts and Workplace Readiness Bundle

2. MyFoundationsLab for Academic Remediation

3. Certified Nursing Assistant

4. HIRED! Course to provide tools to gain employment

5. Propero to obtain the General Education Requirements for a Degree

This curriculum will prepare the individual to gain a job as a Certified Nursing Assistant while simultaneously preparing them for an Associate’s Degree in Nursing.

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How to Help Your Students Get HIRED!

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2013 Source of Hire Survey by CareerXRoads

• The #1 Source of Hire (42% of time) = current employees!

• Respondents estimate that candidates with a referral are 3-4 times more likely to be hired.

• Only 1/6 external hires is attributed to a JobBoard (18.1%)

• Respondents received 74 applications per hire.

• Respondents also believe that Social Media influences, drives or combines with 7 out of 11 other sources: Referrals, Company Career Site, Job Boards, Direct Source, College, Temp-to-Hire and Career Fairs.

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Tip #1: Create Attention-Getting Marketing Documents

• Strategy is the underpinning for your resume

Strategy #1: Identify your targetStrategy #2: Communicate your value (clearly)!Strategy #3: Showcase your accomplishments, not just

your dutiesStrategy #4: Incorporate keywordsStrategy #5: Consider length and format

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Tip #2: Become “Google-Able”

• “The Brand Called You”• “You’re not an ‘employee’ of GM, you’re not a ‘staffer’ at

Google or a ‘human resource’ at GE. You don’t belong to any company for life, and your chief affiliation isn’t to a particular ‘function.’”

• Yes, you have an online brand (even when nothing can be found about you online).

• Your brand gets to the interview before you do.• Online reputations can be professionally devastating.

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Tip #2: Become “Google-Able”

Get out in front of your digital footprint and manage it…

Google yourselfBuy YourName.com (blog, personal website, portfolio,

speaking calendar, etc.)Create your LI Profile to 100%Create an Amazon account and review books in your target

fieldSubmit content to article engines. Create a BusinessWeek Exchange Profile

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Tip #3: Create a Roadmap

Create a one-page PERSONAL MARKETING PLAN, which

includes 4 things:Target Job TitleTarget IndustryTarget Geographic RegionList of Target Companies

If your students don’t have a PMP, their job search has not yet begun!

Uncover contacts

Uncover decision-makers (1-2 levels above them)

Contact them directly

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Tip #4: Become an Expert

Remember this Mantra: “Insiders” Get Hired!

Impress a hiring manager by knowing the ‘ins and outs’ of your field of practice. How?

Subscribe to newslettersAttend webinarsConduct informational interviewsStay abreast of current events (Google Alerts)Guest blog in your fieldFollow key players in your industry on twitter, etc.

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Tip #5: Master LinkedIn

• Regardless of education level, experience, geography or target job function, LI is the best online tool you have in your arsenal to help you land a job.

• If you are not on LI, you are doing yourself, and your job search, a huge injustice.

• Profiles without a photo get 40x LESS views

• Complete your profile to 100%

• Use an ‘inside connection’ to help you access a company or job in which you are interested.

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Tip #6: Be Generous

• Consider how YOU can add value to every call and in every conversation

• Make “How can I help you” a regular mantra• Refer a friend or colleague to a position for which you are

not a fit• Launch an unsolicited recommendation campaign• Watch the LI news feed for title changes, promotions, and

send a congratulatory note• Create a “Give and Get” List

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Where to Go?

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Where to Go

• Inform, inform, inform

• Preach the educational continuum

• Meet learners where they are at

• Know your market – past and projections

Why Pearson Workforce Education?

• Flexibility

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• Quality • Partnership

Pearson Workforce Education

• Areas of Focus

○ Health Care

○ Information Technology

○ Project Management and Quality

○ General Business and Management

○ Advanced Manufacturing

○ Green Education

○ Employability and Career Skills

○ Basic Academic Remediation

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How It Works

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• Self-paced or instructor-led fully online programs

• Marketing support to assist in generating enrollments

• Choose what you want to offer

• Easy to use

• Increase scale and offerings

Pearson Workforce Education

Tom Darling

National Director of Workforce Education

Pearson Education

Tom.darling@pearson.com

317-428-3013 (office)

317-266-9812 (cell)

Laura M. Labovich

Chief Executive Officer

The Career Strategy GroupCo-author, 100 Conversations

for Career Success (2012)www.thecareerstrategygroup.com

Phone: (703) 942-9390 lauramichelle@gmail.com

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