Personal Branding Power Point V3 3 11 09

How To Become a Celebrity in Your Field

Victoria Garcia, CEOMarketing Impressions

Rule #1

Branding Is More Important Than Sales

The Difference Between Sales, Marketing & Branding

We have moved from a selling world to a buying world.

We have moved from a selling world to a buying world.

Being best in the marketplace doesn’t mean anything.

Branding attempts to reverse the sales process.

We loathe “sales people.”

Why are brands big today?

We love to buy.

The more educated your client – the more sales resistant.

Rule #2Visibility Is More Important

Than Ability

All Things Being Equal…The More Visible Competitor Wins

Visibility Builds Credibility

Rule #3 Think You

What You See is What You Get

Formerly known as Perception Is Reality

Our Perceptions Define Our World

What Is Your Most Important Product?

Logic Always Loses Out To Emotion.

Rule #4People Do Business With

People They Like(And Are Impressed With)

“You like me. You really, really like me.”

The Power of Personality

Business is About Relationships

When People Like You, They Trust You

Who Do You Trust More? People or Companies?

You Must Make a Social Connection

Why You Should Promote Yourself First?

Your Most Important Service is…

Your Most Important Service is…

Your Advice

It’s All About Building Trust

“You trust me. You really, really trust me.”

Work on Yourself*

*This is the hard part.

Personal Branding Strategies

Specialization Builds Credibility

Personal Branding Strategies

Specialize

Specialization Step 1Chose Your Target Market

Specialization Step 2Find Your Passion

Specialization Step 3Develop Your Business Model

Strategy

Lead

Leadership Is Charismatic

Personal Branding ToolsBad Branding is Worse Than No

Branding at All

Don’t makeme barf..

Personal Branding Tools

Establish Your Identity

Personal Branding Tools

Establish Your IdentityYour Company Name

Linda StarkTom HuckabeeGayle Goldman

Tamara Alter

Establish Your IdentityYour Company Name

Always Use a Slogan or Tag Line

Linda Stark Change AgentTom Huckabee CPA

Gayle Goldman Quick Books ExpertTamara Alter Spiritual Jewelry Designer

Establish Your IdentityYour Company Name

Always Use a Slogan or Tag Line

Have a Professionally Designed Logo

Your Personal Branding PhotoMust be Shot by a PR Photographer

Not a Head Shot in a Box

Must Show Personality

Your Personal Branding Business Cards

Put Your Photo on Your Card

Make it Clear What You Do

Use the Reverse Side

Publish or PerishThis is the Information Age

Authors are Respected Experts

You Know Something We Don’t Know

Publish or Perish

Start Writing

Create Information Products

Act like an Expert

Think Like a Publisher

Educate Your Target Market

Your Personal Branding WebsiteEstablish Trustworthiness

Generate Leads

Sell Your Information Products

Your Personal Branding WebsiteUser Friendly

Attractive Design (Put Your Photo on it)

Make Sure Your Content is Useful

Your Personal Branding Website

Blogginghttp://wordpress.com/http://www.blogger.com

Article directorieswww.ezinearticles.com

Constant Contact http://tinyurl.com/4ns8qg

Social Mediahttp://www.facebook.com

Publicity

Get Your Name in the News

Use www.PRweb.com

Recycle Your Information

  Press Release Media PRWeb (link to your site)

Website Article Directory Submission to an Editor

Blog (link to your site) Book

Email Newsletter (link to your site)

Public Speaking

Elevates You Over the Competition

Increases Your Credibility

List yourself for FREE atwww.sandiegospeakersguild.com

NetworkingIncrease Your Visibility

Build Relationships

Speaking Opportunities

Display Leadership

Now, Get Out There and Become a Star!

Email or call me for a free ½ hour to talk about your unique business.