Persuasion is all around you! Answer the following questions in your journal. Be prepared to share...

Persuasion is all around Persuasion is all around you!you!Answer the following questions in your journal. Be prepared to share out.1.What is your favorite jingle? 2.What slogan for a product do you find yourself saying?3.What TV commercial has influenced you to make a purchase?

Group ShareGroup ShareSelect a group discussion leader,

scribe, and spokesperson.Share your answers with your group

members.Scribes record at least two responses

for each question.Spokespersons be prepared to share

out.Copy the graphic organizer the

teacher puts on the board.

What is persuasion?What is persuasion?

A means of convincing people:to buy a certain productto believe something or act in a

certain wayto agree with a point of view

Common persuasive techniques Common persuasive techniques often used in advertisingoften used in advertising

SloganRepetitionBandwagonTestimonial Emotional AppealExpert Opinion

Slogan: Slogan: ““Can you hear me Can you hear me now?now?””A catchy phrase or statement often

used to sell a service or a product

Repetition: Repetition: The name of a product is repeated many The name of a product is repeated many timestimes

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

BandwagonBandwagon

A statement suggesting that everyone is using a specific product, so you should too

TestimonialTestimonialA well-known person supports a

product or service

Emotional AppealEmotional AppealA person is made to have strong feelings

about a situation or product

Expert opinionExpert opinion

Experts approve this product, so you should use it

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

Quick reviewQuick reviewSloganRepetitionBandwagonTestimonial Emotional AppealExpert Opinion

Audience AwarenessAudience Awareness

Advertisers know how to target their audiences use appropriate persuasive

technique

1. Frosted Flakes1. Frosted Flakes

2. Special K2. Special K

3. WAC3. WAC

4. Columbia Bicyces4. Columbia Bicyces

5. Coca-Cola5. Coca-Cola

6. Coca-Cola6. Coca-Cola

7. Bayer Asprin7. Bayer Asprin

8. McDonald’s8. McDonald’s

9. 7-Up9. 7-Up

10. Halo10. Halo

Relevant factsRelevant factsAdvertisers spend about $200 billion

a year on TV advertising The average cost for Super Bowl ads

is $2.6 million per 30 second spotThe average American watches

about 24,000 TV commercials a year

http://television-commercial.net/

ReflectionReflection

“Persuasion is all around you”

In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.