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Persuasive Strategies
Ideas taken from
READ, WRITE, THINK.org
Logos: Logical thinkingMake the reader THINK
Example: A Snickers bar has 280 calories and 30 grams of sugar.
•Ask “How can I make the reader THINK that my argument is logical or wise?”
•Facts, numbers, and information can be very convincing.
Pathos – EmotionsMake the reader FEEL
Example: This puppy and the 2,243 homeless dogs like him suffer from hunger and cold.
•Ask: “How can I make my reader FEEL so that he / she will believe my argument or think it is important?
•Specific examples or details of conditions are good Pathos.
Ethos – Ethical Make the reader trust.
Example: According to the Center for Disease Control . ..
ORAs a mom of a child born with a cleft palate,
•Ask: How can I make the reader TRUST me, my information, and my sources so that they believe my argument?
•Giving the source’ background and credentials and stating a personal connection are good ETHOS.
The Art of Persuasion
Proposal: Kids should be allowed to eat in classes whenever they want.
Which of the following is the best LOGOS argument?
• Most kids work better when they are not hungry. Studies show that schools that allow kids to eat in class do 29% better on tests.
• Gertrude Poranger, head of the University of Minnesota’s Hunger Research department, notes that hunger causes the brain to malfunction.
• Students are hungry in class. Surveys show that 79.4% of students are hungry and miserable during 4th hour.
Which of the following is the best PATHOS argument?
• Kids are hungry and cannot pay attention in class. Test scores will go down and kids will get bad grades just because they are hungry.
• A lack of food causes kids to be uncomfortable. Imagine sitting in class and your stomach gives a loud growl. It would be very embarrassing and kids would feel stupid. This happened to John Stoddard, a kid in 7th grade. He was so embarrassed that he couldn’t think in his classed the rest of the day.
• Most kids are hungry even after lunch. 75% of kids don’t get enough to eat or just run out of time at lunch to finish.
Which of the following is the best ETHOS argument?
• Stores will make more money because kids will need snacks. There is a 90% greater profit in gas stations near schools that allow snacks. It is good for the kid and for the economy.
• Gertrude Poranger, head of the University of Minnesota’s Hunger Research department, notes that hunger causes the brain to malfunction.
• Kids sneak food in class all the time. It is just the way things are.
Logos, Pathos, or Ethos?
Logos, Pathos, or Ethos?
Logos, Pathos, or Ethos?
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