Philips Design March 2011 Headphones “Escape” packaging 11 April – FEEDBACK PD

Philips Design

March 2011

Headphones “Escape” packaging11 April – FEEDBACK PD

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations

2

Changing slantWindow and display

Very unsure re what is happening here, can discuss I there is potential

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations

3

Pill box with silkscreen headlines and paper “brand” wrapStencil window

These I find quite interesting also and would like to see more design thinking on these

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations

4

Stencil window

This is where the color blocking is good, clean, etc.

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations

5

Print across plastic? Possible?

Page 5, looks more interesting, would like to see that developed more.

We can again like in previous slide start thinking re color blocking etc.

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations

6

Reveal

On Page 6 does the headphone become partially hidden, esp the third one. May need to discuss that one. Not quite sure what is going on.

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsProduct colours are also part of the graphic

7

Page 7 is interesting but unsure re-materials like inner blister. Will this leave headphone pack look very plasticky?

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsBasic shapes as headphone stand, covered with transparent sleeve.Edge is extended as euro-lockGraphics applied on outside of headphone.

8

Page 8, not sure how it technically works, but like the idea of the white space within headphone area… need to also discuss the thinking re this.

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations (referring to previous page)

9

Looking at your drawings that I have put a circle around. Maybe we can have a pack that has a plastic slip cover, that slides over a frame? Print on plastic?

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsTriangular standShape changes as range builds up

10Page 9 is interesting but I suppose we would have to see the range build up to see them as family and how they can work together

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsBasic shape as plastic mould/ tray to set headphone

11

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations“Pull-out box”

12

Page 11, not quite sure of suggested materials and how it can work? It is see through?

Would like to see more re how you are thinking here, just a little unclear.

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsTriangular windowWindow grows as range builds up

13Page 12, look different but remember we do have to show headphone in some manner, ie one can and segment of headband.

These look quite interesting more so than the ones you have put a circle around

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsSticking-out mouldProduct is “bigger” than the box, box is the clear zone

14

Internal use only Philips Design, Philips Design, April 2011

Pack design explorations“Shoebox”Head contour-mould

15

Internal use only Philips Design, Philips Design, April 2011

Pack design explorationsMatchbox sleeve

16

15 looks like it has potential for exploration.

Internal use only Philips Design, Philips Design, April 2011