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V/S
Srinivas R Khode
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INTRODUCTION
∆ It entered India (Delhi) in June 1996
∆ By Jan 2001 pizza hut had 19 outlet across India
∆ Presently it has 142 outlets in 32 cities in India
∆ Pizza Hut is the largest pizza restaurant company in
the world
∆ It has 12,000 outlets in 90 countries
∆ Employing more than 300,000 people.
Pizza HutGood time start with great Pizza
It entered India (Delhi) in 1996 through a franchise agreement with VamBhartia Corp.
Speedy growth [ 1 outlet in 1996 & 101 outlets in Feb 2001
At present 220 outlets in 42 cites in India.
Emphasis on home delivery
Hungry Kya ?
SWOT Analysis
30 Min. home Delivery frame
Varity in menu Toll free no. for
order It had a tie-up with
Discovery Channel Heat wave delivery
package.
USP- Dining Exp. With delivery & take away options
Localized menu World 1st 100%Veg.
Restaurant Provision for kids
Delivery service not time bound
Slow Expansion
High price
Can’t trap children market
High Price
Eating out at 'branded' restaurants was more prevalent out
Brand recognition
Definitive Indian palate
City specific food habit
Pizza was not popular in India till 1996
High Price
Threat of substitutes
Reckless riding for delivery in time
Pan in your name
Pizza pooch menu
1 Rs. Pan deal
‘ Bara nahi to tera ’ [ on time or free ]
Reduction in price
Ads. On T.V. Channels from July 2001
Buy 1 get 1 free
Ads on T.V. ( Hungry Kya )
Tie up with M.T.N.L . & discovery channels
Database Marketing.
Non traditional outlet
?
Thank
U
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