Playbook - · PDF fileElite Sports Performance Brand Guidelines Main Color Pantone Coated...

P l a y b o o k

Branding Guidelines - Color and Digital FilesThe following colors are the approved colors for “The Centre” brand identity. Usage of other colors must be approved by the Director of Operations (rjohnson@lenawee.org).

B r a n d G u i d e l i n e s

Main ColorPantone Coated Color - 285cCMYK- 85C-50M-0Y-0K Highlight ColorPantone Coated Color - 283cCMYK- 26C-0M-0Y-10K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

Secondary Dark Main ColorPantone Coated Color - 425cCMYK- 50C-40M-40Y-60K

Design FilesApproved athletic design files are available in vector format (.AI or .EPS) on the Centre “i drive” in the LOGOS folder. Logos may also be obtained from the Director of Marketing or Directors of applicable departments. (jjames-on@lenawee.org).

Color UsageAll departments are required to use the brand colors. The official Pantone designations for each brand color are listed in the “Branding Guidelines - Color” section of this document. Royal and Black is the primary brand color and should be used on all athletic gear, uniforms, and related materials. (Red may be used for all pool/lifeguard staff and Sunbrella Yellow or a compareable color may be used for all Corner Park Staff.) Dark Gray and White are complementary colors and are suitable for use as base colors, such as the main color for sports apparel and centre gear.

Custom Logos, Colors and GraphicsIn order to maintain brand consistency, custom logos or graphics must be approved by the Director of Marketing (jjameson@len-awee.org) and the Department Director before used in any way.

Offical Centre Logos

Note: Apparel can have accents or piping of Royal Blue, Athletic/Light Gray, Black, Dark/Charcoal Gray and/or white.

Athletic HeatherSports Gray

Charcoal GrayDark Gray

Royal Blue Black White

A p p r o v e d C e n t r e L o g o s

Hor

izon

tal L

ogo

Verti

cal L

ogo

sym

bol

Main ColorPantone Coated Color - 285cCMYK- 85C-50M-0Y-0K Highlight ColorPantone Coated Color - 283cCMYK- 26C-0M-0Y-10K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

i m p a c t s p o r t s B r a n d G u i d e l i n e s

Secondary Dark Main ColorPantone Coated Color - 425cCMYK- 50C-40M-40Y-60K

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Impact Sports Directors.

Logo with Gradient fill Logo with 285c Royal Blue

Different Logo Variations Allowed.

Alternative Sports Icons Approved.

Main ColorPantone Coated Color - 285cCMYK- 85C-50M-0Y-0K

Highlight ColorPantone Coated Color - 283cCMYK- 26C-0M-0Y-10K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

L i v e W e l l B r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our LiveWell Directors....

Main ColorPantone Coated Color - 285cCMYK- 85C-50M-0Y-0K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

i m p a c t F i t n e s s B r a n d G u i d e l i n e s

Secondary Dark Main ColorPantone Coated Color - 425cCMYK- 50C-40M-40Y-60K

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Impact Fitness Directors....

E l i t e S p o r t s P e r f o r m a n c e B r a n d G u i d e l i n e s

Main ColorPantone Coated Color - 116cCMYK- 0C-18.39M-100Y-0K

Color Standards

Main ColorPantone Coated Color - 425cCMYK- 50C-40M-40Y-60K

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Elite Sports Performance Directors....

SUMMIT VOLLEYBALL CAMP

SUMMIT basketball CAMP

Main ColorPantone Coated Color - 283cCMYK- 25.39C-9M-3Y-11K Highlight ColorPantone Coated Color - 604cCMYK- 0C-0M-92.97Y-10K

Main ColorPantone Coated Color - Black 2CCMYK- 57.42C-60.16M-63.67Y-41.8K

Color Standards

C e n t r e C o f f e e B r a n d G u i d e l i n e s

Secondary Dark Main ColorPantone Coated Color - 425cCMYK- .39C-75.29M-80Y-0K

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Centre Coffee Directors....

MEDIUM ROASTDARK ROAST

LIGHT ROAST DE-CAF ROAST

C e n t r e C A F E B r a n d G u i d e l i n e s

Main ColorPantone Coated Color - 283cCMYK- 25.39C-9M-3Y-11K Highlight ColorPantone Coated Color - 604cCMYK- 0C-0M-92.97Y-10K

Main ColorPantone Coated Color - Black 2CCMYK- 57.42C-60.16M-63.67Y-41.8K

Color Standards

Secondary Dark Main ColorPantone Coated Color - 425cCMYK- .39C-75.29M-80Y-0K

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Centre Cafe Directors....

C e n t r e I m p a c t c a m p s G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Impact Camp Directors....

Color #1Pantone Coated Color - 2597cCMYK- 75C-100M-0Y-15K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

Color #1Pantone Coated Color - Red 302cCMYK- 10C-100M-100Y-0K

Main ColorPantone Coated Color - 284cCMYK- 70C-20M-0Y-0K

Color Standards

C e n t r e f i t n e s s G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Fitness and Wellness Directors....

Main ColorPantone Coated Color - 285cCMYK- 85C-50M-0Y-0K Highlight ColorPantone Coated Color - 283cCMYK- 26C-0M-0Y-10K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

Secondary Dark Main ColorPantone Coated Color - 425cCMYK- 50C-40M-40Y-60K

Color #1Pantone Coated Color - 7459cCMYK- 57C-15M-0Y-25K Color #3Pantone Coated Color - 4525cCMYK- 25C-25M-40Y-0K

Main ColorPantone Coated Color - Black CCMYK- 50C-40M-40Y-100K

Color Standards

Color #3Pantone Coated Color - 425cCMYK- 50C-40M-40Y-60K

C e n t r e C o m m u n i t y C e l e b r a t i o nB r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Community Celebration Directors....

C o r n e r P a r kB r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our CornerPark Directors....

Secondary Color #1Pantone Coated Color - 7459cCMYK- 57C-15M-0Y-25K

Main Color - Sunbrella YellowPantone Coated Color - 130CCMYK- 50C-40M-40Y-100K

Color StandardsMain ColorPantone Coated Color - 285cCMYK- 85C-50M-0Y-0K

Primary Logo - Full Color Logo

Secondary Logo - One Color Logo

Plain Logo - One Color Logo

C e n t r e M e r i l l a t P a r k B r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Merillat ParkDirectors....

C h r i s t i a n F a m i l y C e n t r e B r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Christian Family Centre Leadership Team...

Gray Scale Logo Black Logo

Full Color Logo

Full Color Logo on Dark Background All White Logo

F C A C l u b S p o r t s B r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our FCA Club Sports Directors...

sportssports

Main Color - OrangePantone Coated Color - 021CCMYK- 0C-80M-95Y-0K

Color StandardsMain Color - NavyPantone Coated Color - 282cCMYK- 100C-87.11M-42.17 Y-51.83K

L i f e g u a r d B r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our Lifeguard Directors...

K i d s c a r eB r a n d G u i d e l i n e s

Approved LogosIn addition to the main brand identity, the following logos may be used in by or in representation of our KidsCare Directors...