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Welcome to a refreshing
ha ge….
Welcome to the world of
Polycab fans
Fan Industry Overview
Fan industry scenario: 2013-14
9400
5800
7100
6900
4200
3400
2200
CG
Bajaj
Usha
Orient
Havells
Khaitan
others
Bajaj
Usha
Orient
Havells
Khaitan
Others
Total Branded Sale:
3.9 Cr Units.
Crompton Estimated
Industry
Sale
Rs.4000
Crores.
fig courtesy : IFMA. Quantity in ‘000.
Product Category-wise Sales
• Ceiling fans are the
• biggest segment
• of the Industry at 70%.
• TPW growth is driven by
• TN Govt Order.
• Fresh Air
• is growing faster.
70%
22%
6%
1%
1% CEILING
Fans
TPW
Fresh Air
Cooler fans
Industrial
Data courtesy IFMA
Life is full of possibilities. And it is these possibilities that
enable a better view of an uncertain future we all live in.
Polycab fans; a brand from the house of Polycab
endeavors to deliver happiness and rejuvenation that is
much sought after.
Refreshing your life is not simply a statement for us. It is
a promise that takes forward our value and
vision further and stand testimony of all the good
possibilities that lie ahead of us.
Take a deep breath….feel the breeze around ou….
….Rela !
Advantages of a world class range
• Sleek and stylish
• Maximum airflow
• Long lasting body
• Technologically advanced motor
• Truly mesmerizing design
400 RPM
Range
Premium Ceiling Fans
BRIO Dlx
Elanza
FANTASY
HIGH SPEED 400 RPM Fans - First in the Industry.
Economy ceiling fans
AMAZE
VITAL Vital
Volo
Bullet 400 Deco
Bullet
Arriving sooooon…….
Super premium ceiling fans
New Profile Designs
LAUNCHING December 2014.
NEW CONCEPTS
COMING SOON.
Portable fans
Fresh Air fans
POLYCAB Fans – Curre t “ e ario…..
Launched End February 2014.
Fairly present in West/South and Eastern Markets.
Northern Market Reached in June/July
Fastest New Entry in the Industry.
Product Range :
Ceiling Fans – Eco Premium / Sub-eco Models.
Portable – Cabin/Table/wall/Stand Fans.
Fresh Air Domestic Fans Regular & High Speed /Metal
& Plastic range..
Faratta / Cooler kits.
Exhaust /Industrial Fans. Energy Efficient Fans.
Widest Range in Shortest Span. Over 140 SKUs
Over 650 New Dealers/ Distributors appointed so far.
Over 14,000 Retail Outlets already selling Polycab Fans.
Fairly Good Reach with in a short period.
KEY “UCCE““ FACTOR“ ………
PRODUCT :
– Quality Products – Best Value Delivery to Consumers with Value added products.
– First of its kind High Speed Ceiling Fans with 400 RPM and High Air Delivery.
– Range of New Super premium Ceiling Fans to Role-out from our own ultra modern unit.
– Present in All Product Categories.
NETWORK :
- Rea h thro’ RP“ & ROP Co epts –extensive use of Francis Kanoi Retail Report .
Pricing :
Competitive
Present is all Price Segments.
Protect Dealer Margins.
Clu I e ti es for Volu e sellers.
Publicity & Promotion:
Creative Pub & promotion with Mass Media Campaign to begin by Year-end.
Participate in Exhibitions & Trade Events.
KEY “UCCE““ FACTOR“ ………
KEY “UCCE““ FACTOR“ ………
After Sales Service:
• Co pa y’s O & Lo g Ar - 30 member Service Team
• Available in all major Locations
• 70 Franchisee Service centre's
• Serving Customers in all Markets.
• New Ultra Modern POLYCAB actory for Fans with an installed Capacity of 36,00,000 Fans
PY being set up in Haridwar.
• Production of Premium / Super Premium Fans to begin in-house from November 2014.
• BLDC Ceiling Fans @ 15 to 30 Watts p/h (against conventional 70 Watts) to be assembled in house in
the New Factory.
• TPW – SKD project – for I ported Fa s. 8 / Porta le Fa s Ne Ra ge.
• Economy Range of Industrial Application Fans.
• Industrial Air-Circulators.
Fans Division - A tio pla s u der ay….
STATE OF THE ART Ultra- MODERN Manufacturing
Facility at Uttara khand – to be
Operational from
November 2014.
PROCUREMENT OF BASIC
METALS thro’ central pool
for cost leadership.
Crucial Component
Direct Import
for Quality output
Automated
Paint Shop,
Winding Machines & Packaging.
IMPORT of TPW in SKD
form for aesthetic look
along with strong
domestic outsourcing.
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