PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE

PORSCHE HYBRID SERIES

PORSCHEINTELLIGENTPERFORMANCE

PORSCHEINTELLIGENTPERFORMANCE

-What is Hybrid

-Porsche Hybrid Series

-Hybrid Vehicle Business Overview Trends, Target Market, SWOT

-Marketing Strategies Auto Exhibition, Media exposure, Test Drive, Brand Value

What is Hybrid?

PORSCHEINTELLIGENTPERFORMANCE

What is Hybrid?

PORSCHEINTELLIGENTPERFORMANCE

Recharging: Engine->Power Electronics->Cable->Flywheel Battery

Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors

What is Hybrid?

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-Advantages

-Less CO2 Engine, Electric Motor

-Higher Efficiency Less Gasoline, Higher Speed

Porsche Hybrid Series

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PORSCHEINTELLIGENTPERFORMANCE

Porsche Hybrid Series

Cayenne

911 GT3

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Porsche Hybrid Series

PORSCHEINTELLIGENTPERFORMANCE

Porsche Hybrid Series

-Features and Specs

380 hp @ 5500 rpm 0~60 mph: 6.1s Top Track Speed: 150 mph(240km/h)

PORSCHEINTELLIGENTPERFORMANCE

Porsche Hybrid Series

-Prizes-Image-Brand Value

-Performance-Customers

Hybrid Vehicle Business Overview

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Business Overview

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-Trends Compare with Nissan, Ford and Toyota

-Target Market

-SWOT

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-Trends: Hybrid

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-Trends: Compare with Ford, Toyota and Nissan Hybrid

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-Target Market

United States of America

Europe

Taiwan

Business Overview

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-SWOT

Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain

Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers

Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution

Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain

-Strong Brand Image

-High quality products

-Focalization on a profitable niche market

-Very high financial margin

-Operational Flexibility

-Optimized value chain

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain

Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers

Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution

Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

-Focus on luxury segment leads to restrictedgrowth in the luxury segment

-Relatively small innovation capacity –>dependence on external innovation suppliers

Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain

Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers

Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution

Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

-Technological synergies with VW

-Reduce future consumption and environmental pollution

Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

Strengths-Strong Brand Image-High quality products-Focalization on a profitable niche market-Very high financial margin-Operational Flexibility -Optimized value chain

Weaknesses -Focus on luxury segment leads to restrictedgrowth in the luxury segment-Relatively small innovation capacity –>dependence on external innovation suppliers

Opportunities-Technological synergies with VW-Reduce future consumption and environmental pollution

Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota

Inte

rnal

Helpful Harmful

Exte

rnal

Business Overview

PORSCHEINTELLIGENTPERFORMANCE

-SWOT

-Strong competitive rivalry in automobile industry

-High ecological standards

-Dependence on oil

-Other companies already developed hybrid technology, such as Toyota

Threats-Strong competitive rivalry in automobileindustry-High ecological standards-Dependence on oil-Other companies already developed hybrid technology, such as Toyota

Inte

rnal

Helpful Harmful

Exte

rnal

Marketing Strategies

PORSCHEINTELLIGENTPERFORMANCE

PORSCHEINTELLIGENTPERFORMANCE

-Auto Exhibition Geneva motor show-Media exposure Advertisement (Magazines an Television) Slogan 24 Hours Nürburgring-Test Drive Focus on buyer who’ve already own a Porsche-Brand Value Porsche design

Marketing Strategies

PORSCHEINTELLIGENTPERFORMANCE

Marketing Strategies

-Auto Exhibition Geneva Motor Show

PORSCHEINTELLIGENTPERFORMANCE

Marketing Strategies

-Media exposure Advertisement (Magazines and Television)

PORSCHEINTELLIGENTPERFORMANCE

Marketing Strategies

-Slogan of Cayenne S Hybrid The future of the sports car.

Future

Power?

Sports

SUV Sports Car

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Marketing Strategies

-Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )

-May 13-16 -AT&T Williams-F1 Nico Hulkenberg

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Marketing Strategies

-Test Drive

PORSCHEINTELLIGENTPERFORMANCE

Marketing Strategies

-Brand Value Porsche design

PORSCHEINTELLIGENTPERFORMANCE

PORSCHEINTELLIGENTPERFORMANCE

Presented by

Elsie 595202521 Kurt 595201034Luc 594202043Yen 595202533