Portfolio 2012

fashiondesignstylingpromotion/

hémmily pagá

hémmily pagá

FASHION RIOTSFashion propaganda. Fashion designers using their status to inFluence political MoVe-Ments. Be proVocatiVe and Make a de-liBerate atteMpt to proVoke the estaBlishMent through Fashion. deliVer a Message through Fashion. What is your political uniForM?

FASHION RIOTS/ MOOD BOARD

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1. 20 years old, Rafael Yánez murdered in December 2009 / 2. “Mobile robbery area” warning sign, Venezuela / 3. Fashion designer Katherine Hamnett’s t shirts / 4. Venezuela’s flag / 5. Blackberry mobile

phone / 6. “Barrio Petare” Poor neighboorhood

Blackberry an early ticket to death

Alégre Sans NC font

FASHION RIOTS/ DEVELOPMENT

H&M plain white t-shirt Pencil Final political uniform

Venezuela is one of the most dangerous coun-tries worldwide with an enormous high rate for murders every year. Insecurity is a well-known word for Venezuelans, one of the most common problems happening everyday in the country is getting the mobile phone stolen and even shot to death. Blackberry mobile phone is the most wanted gadget for the robbers.

FASHION RIOTS/ FINAL PROJECT

Final outcome

INANIMATE OBJECTthe Way We consuMe has BecoMe More and More so-phisticated. Fashion has reMained one step ahead By deVeloping collaBorations With Brands/artists/product designers/hotels/recording art-ists/gloBal drink Brands. design a product/iteM to Be used in a Fashion Branding caM-paign FroM an eVeryday inaniMate oBJect.

INANIMATE OBJECT/ MOOD BOARD

Cardboard Black marker on white paper

INANIMATE OBJECT/ DEVELOPMENT

Aluminium paper

Shoulder pad jacket

Balmain original shapes

“Pierre Balmain” diffusion line S/S 2012

Interpretation for final design

INANIMATE OBJECT/ FINAL PROJECT

Advertising Campaign for Balmain

SOUND & IMAGEWe liVe in a Visual culture Where iMage is a key to an artist success as the Music they produce. the iMage is a Vital aid When attracting the consuM-er. artists Work hard to deVelop a recognisaBle style, a Brand Both With sound and iMage. identiFy an up & coMing artist in need to Breakthrough.

SOUND & IMAGE/ MOOD BOARD

English singer-songwriter Harry Mundy His debut album recorded in analog method

SOUND & IMAGE/ ARTIST

Fashion brand: AllSaints Spitalfields British High Street retailer

SOUND & IMAGE/ DEVELOPMENT

AllSaints Basement Sessions website

Harry Mundy video in AllSaints Basement Sessions - Photoshop

AllSaints Spitalfields / Harry Mundy

Harry Mundy on AllSaints basement sessions for emerging and established artists

New AllSaints official Youtube Channel for emerging artists.

SOUND & IMAGE/ FINAL PROJECT

PRODUCT YOUhoW are you going to introduce yourselF to the Fashion industry? Fashion innoVators haVe Found real success oFF the Back oF one genius press-graBBing idea. selF-proMotion. design a product proto-type and a presentation con-cept For this product, Which Will launch your career.

PRODUCT YOU/ MOOD BOARD

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PRODUCT YOU/ DEVELOPMENT

bag “NO. 1”

PRODUCT YOU/ FINAL PROJECT

Three handmade clutch bags

bag “NO. 2”

bag “NO. 3”

WORK PLACEMENTPROJECT 6poor design & layout is highly distracting & Makes eVen the Best ideas diFFicult to under-stand, Whereas good design lets ideas speak For theMselVes & creates a great First iMpres-sion. as Fashion-centric young crea-tiVes, you are Full oF ideas, opinions & experi-ences that are unique to you & your generation. your portFolio should coMMunicate Who you are & the quality oF your ideas. But, hoW eFFectiVely are coMMunicating your Vision?

WORK PLACEMENT-PROJECT 6/ MOOD BOARD

helloBLOW BLOW PRESENTS

ASGER JUEL LARSENASHER LEVINE

CLAUDIA LIGARIELEANOR AMOROSO

JANE BOWLERLIBERUM ARBITRIUM

MARYME-JIMMYPAULOLIVIA DEANE

ZYANYA KEIZERAURORA OZMA

smart/casual/presentableanswer the phone with “hello blow”make sure you know the client’sname and publication

04 | HELLO BLOW

WORK PLACEMENT-PROJECT 6/ DEVELOPMENT

Nouvelle Vague font

Alégre Sans NC font

Times font

Some polaroid pictures used of my experience with Blow PR

WORK PLACEMENT-PROJECT 6/ BUSINESS CARD

WORK PLACEMENT-PROJECT 6/ FINAL PROJECT

Work placement journal in a newspaper

Preview of the 16 pages journal

Presentation

P E R F U M EWe all use our senses eVery day to Be inspired, se-duced and reMeMBered. perFuMers haVe long used these poWers to create seductiVe and desir-aBle perFuMes. Fashion houses haVe neVer Been Far Behind on the curVe oF Fragrance , crea-tion oF Brand desire and loyalty, soMe oF theM only exist today through its Fragrance sales alone. originate a caMpaign For the launch oF a neW Fragrance perFuMe By a designer oF your choice. Who inspires you in the World oF Fashion? hoW Will you innoVate a Fragrance product to represent this particular designer?

PERFUME/ MOOD BOARD

PERFUME/ BOTTLE DESIGN

Acrylic glass used to make the bottles

Final perfume bottles

Quadruple box preview

Front side/quadruple box

Back side/quadruple box

PERFUME/ PACKAGING

PERFUME/ ADVERTISING CAMPAIGN

MIDDLESEX UNIVERSITYSECOND YEAR - 2011/2012

HÉMMILY PAGÁ