Postage Savings by Design

April 21-22, 2010 San Antonio, TX

Postage Savings by DesignNies Artcraft Companies, Pitney Bowes, MCSJohn Kruszka, Dan Rister, Glenn Toole

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presentation objectives

Learn how to use the mailstream to gain higher revenue and profit

Learn what methods can be used to increase response rates

Learn What’s new with the USPS and how to adjust

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USPS• The USPS is our Business Partner• 1878 page instruction manual• Use Your CGX Mailing Experts to Educate &

Communicate Changes, Impact, and Options

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mailing by efficient design

Carrier RouteSort w/SCFEntry

Measureable Call to Action Presorted

Database

Simple Postcard Design

Various Contact Methods

Targeted Age Group

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data & format3X tabs due to design

DeDupe!

inkjet variable data print

Intelligent Mail Barcodew/Tracking

Personalized Location

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direct mail optimized 2010• CMO – Consolidated Mail Optimization

– Different routes for a single mailing based on the destination

• Local Entry• BMC/SCF• Co-mingle• Co-Palletization

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USPS update

What will the impact to your business be & how can we help you work around that?

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direct mail production

• Increased Efficiency with new tools from PB/MCS

• Distribute then Print & Mail model of CGX– Not only digital but in concert with traditional as well

• Engage the experts as part of the process– We can help you from design through production to

mailing

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David Loos

President, MCS

8101 Cessna

AveGaithersburg, MD

20879

google endorses direct mail!• Fall 2009 Adwords Direct Mail Campaign

– “Top Tactics for Tough Times”

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tips for personalizing your mailings

• Clean Up Your Database

• Automate Data Collection

• Use Color Effectively– Logos and Tag Lines and Spot Color add eye-appeal

• Clean Designs Work Best– Keep it simple and balanced so graphical elements don’t fight with each other.

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transformation with inkjet messaging and service card

Movement from low perceived value – to high value with inkjet call to action

Kevin MarksPitney Bowes37 Executive DriveDanbury, CT 06810

Kevin, place your order today and save 15%!

Kevin, place your order today and save 15%!

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how important is the envelope?• It’s what is seen first – and sometimes the

only portion of your communication.• It has one job: to get the envelope opened!

– The envelope affects about 10% of the final decision of whether to respond or not.

– The closer an envelope resembles personal correspondence, the more effective it is.

– Addressed envelopes make more of an impression than labels.

*Source: Hewlett-Packard® Development Company

closed face letter package

2D Data Matrixfor Read & Print

Personalized & Variable Tag line

Coated Envelope

FacsimileWindow

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• First Class and Bulk pieces benefit fromOn-The-Envelope messaging

• Inkjetting removes the need for Low-Security window envelopes

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implementation:

• Print/Mail Provider Requires:– High Resolution Inkjet Printer (MCS Array)

• Spot color, Graphics and Font capabilities– Camera / Tracking system such as MCS

Perfect Match – to insure integrity of print on outside of envelope to match documents inside.

– High Speed automated inserter such as Pitney Bowes Flowmaster

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production benefits:For Envelope Messaging / Inkjet Printing:

– It occurs at the last stage of production• Last minute changes are possible

– Easy for campaign testing• Start with an individual mailing – or a portion of

a large mailing• Easy to create versioned messages

– High ROI and low relative costs.

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direct mail still retains highest ROI

Source: Marketing Charts.com

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mail is a preferred method of contact• Most consumers (73%) prefer mail for receiving new

product announcements – Compared with 18% for email.

• 70% of respondents prefer mail for receiving unsolicited information.

• For confidential communications, 86% of respondents prefer mail, compared with 10% for email.

• Consumers are less likely to discard unopened mail (31%) than unsolicited emails about new products (53.2%).

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highly personalized envelopes get opened!

• Better response rates

• Consumers want you to communicate with them on an individualized, customized, personalized one-to-one basis– not as "The Folks at," "Current Resident,"

or part of a mass mailing.”

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additional drivers

• Increased use of closed-face envelopes– Higher Response Rate for Direct Mail– Example:

• Credit card solicitation• Non-profit organizations• Higher value, perception of greater personalization

– Greater security for 1st class mailings• Greater use of Personalization / Targeting

– On-envelope and postcard messaging: BW & Spot Color

• Retail Offers• Variable return addressing or identity

three seconds to success

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• Read-and-Print applications allow personalized messages – in addition to addresses

opportunities for personalization!

thank you Pitney BowesDocument MessagingTechnologies

www.pbdmt.com

MCS Industry-leading inkjet addressing and

printing technology and camera-vision tracking and verification www.mcspro.com

Who we are: Pitney Bowes / MCS

Every Connection is a New Opportunity

April 21-22, 2010 San Antonio, TX

Postage Savings by DesignNies Artcraft Companies, Pitney Bowes, MCSJohn Kruszka, Dan Rister, Glenn Toole