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CMSC434
Ideation and Brainstorming
Wednesday, February 1st, 2012
Instructor: Jon Froehlich
TA: Kotaro Hara
Intro to Human-Computer Interaction
HallOfFame/Shame The best and worst in interface design
Post your findings to Piazza. Tag them #halloffame or
#hallofshame and explain why they deserve such
recognition
We’ll discuss some of them in class
My preference is for more modern interface issues but if
you find something from Win3.1 or Win95 that you find
particularly glaring and useful to expose, please feel free
to post!
HallOfFame/Shame
HallOfFame/Shame
Turning now towards creativity and brainstorming…
#inspiration
#creativity
Professor,
This class is hard for me. I’m
just not that creative….
CMSC434 Student It’s hard for everyone!
IDEO video demonstrates that creativity can
be enhanced and directed by process! It’s also a function of experience and practice
The best way to have a good
idea is to have lots of ideas.
LinusPauling Two-time Nobel Prize Winner
MicrosoftMouse
Prototypes From Moggridge, Designing Interactions, Chapter 2.
Design Through a Computer Science Metaphor
HillClimbing
Problem: algorithm can get stuck at a local maxima
SimulatedAnnealing
Simulated Annealing can escape local minima with chaotic jumps.
Lo-fidelity prototyping and testing
AnExperiment Design an egg drop vessel
[Dow, 2011]
[Buxton, Sketching User Experiences]
#inspiration
The Single Lane Superhighway
[http://mrdoob.com/]
[http://youtu.be/ne6tB2KiZuk]
BobbyMcFerrin Live crowdsourcing music, revealing social and cultural norms
Shut your laptops. Do not use your
phones or any other electronic devices.
[Maier, 1930]
Connect all 9 dots with 4 lines
[Maier, 1930]
Connect all 9 dots with 4 lines
Switch 1 Switch 2 Switch 3
Only one of the three switches
turns on the light upstairs.
You can only make one trip
upstairs.
You can only flip one switch at a
time.
You cannot see the second floor
light (or any ambient light) from
the first floor.
It’s a windowless building.
You have a flashlight.
There are two staircases.
How can you determine which of the three switches
turns on the second floor light?
incandescent
lightbulb
Scenario & Rules
CandleProblem
[Duncker, 1945]
Who has seen this
problem before?
How to fix a lit candle on a wall in a way so the candle wax won't drip onto the table
below. To do so, one may only use a book of matches and a box of thumbtacks
Now, we’re going to break-up into groups.
CandleProblem
[Duncker, 1945]
CandleProblem
[Duncker, 1945]
FunctionalFixedness
[Duncker, 1945]
Functional fixedness is a cognitive bias that limits a person to using
an object only in the way it is traditionally used
A “mental block against using
an object in a new way that is
required to solve a problem”
FunctionalFixedness
[Adamson, 1952]
Group 1:
Preutilization Boxes presented as a
container with
materials inside them
Group 2:
No Preutilization Boxes were presented
empty
BrickHouse
[Guilford, 1967]
Generate as many uses as you can for this brick.
BrickHouse
[Guilford, 1967]
Generate as many uses as you can for this brick.
Two Minutes! Go!
BrickHouse
[Guilford, 1967]
Let’s taxonomize!
How many of categories of use did you generate?
IdeoVideo Keys to success?
FinalDesign
“Try stuff and ask forgiveness rather
than asking permission is the way
that people come up with new
ideas.”
DavidKelley Founder and Chairman of IDEO
BeDaring
“Being playful is of huge importance
in being innovative. If you go into a
culture, and there’s a bunch of stiffs
going around, they are not likely to
invent anything.”
DavidKelley Founder and Chairman of IDEO
Playfulness
NeedFinding Guiding the creative design process through contextual inquiry
Space/Thought
Stanford d.school
“The point is that we’re not actually
experts in any given area. We’re
experts in the process of how you
design stuff. We don’t care if you
give us a toothbrush, a tractor, a
space shuttle, or a chair.”
DavidKelley Founder and Chairman of IDEO
DesignProcess
“In a very innovative culture, you
can’t have a hierarchy of here’s the
boss and the next person down, and
the next person down, and the next
person down”
DavidKelley Founder and Chairman of IDEO
OrganizationalHierarchy
IDEOBrainstormingRules 1. Be visual
2. Defer judgment
3. Encourage wild ideas
4. Build on the ideas of others
5. Go for quantity
6. One conversation at a time
7. Stay focused on the topic
[Kelley, The Art of Innovation]
IDEOBrainstormingKillers 1. The boss keeps to speak first
2. Everybody gets a turn
3. Experts only please
4. Do it “off-site”
5. No silly stuff
6. Writing down everything
[Kelley, The Art of Innovation]
ProjectBrainstorm Individual Assignment
Due Sunday, February 5, 11:59PM
1. Brainstorm social problem domains
2. Brainstorm potential project ideas
3. Select two ideas from brainstorm
4. Write-up small project “elevator
pitch” for those two ideas. This pitch
should be no longer than two
paragraphs.
Domains
Hunger Global warming Car accidents Cancer Disease (e.g., AIDS) Food allergies Genocide Torture Access to clean water Literacy Education Obesity Addiction Homelessness Pollution
InClassBrainstorm
If you cannot make it to class
on February 8th, please let me
know immediately.
Week 3, Class 5, Wednesday, February 8th
events
Information Visualization for Medical Informatics Professor Ben Shneiderman Wednesday, February 1st, 4PM 1146 A.V. Williams Building
Quantified Self Meetup @ HacDC Headquarters Wednesday, February 1st, 7PM 1525 Newton St NW, Washington, DC http://www.meetup.com/DC-Quantified-Self/
HCIL Brown Bag Seminar Talk Thursday, February 2nd, 12-1PM HCIL: Hornbake Library, South, 2nd Floor http://hcil.cs.umd.edu
Backup Slides
Let’s go shopping!
CartRedesign Start from existing shopping cart or
IDEO’s re-envisioned shopping cart
Groups of 4
10 Minutes for brainstorm
10 Minutes for presentation
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