View
1
Download
0
Category
Preview:
Citation preview
•
•
•
•
•
•
•
Like a one-way SOS radio, traditional marketing meant
broadcasting your message to as many people as you could afford to
reach over blanket networks like radio and television.
Then came the sitting, waiting, and hoping. Hoping that the search
party on the other side—the consumer—picked up what you had been
broadcasting. Hoping that it had influenced them enough to buy what
you were selling.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Recommended