PPIA Promotional Products Case study

It’s Just aMatter of Fact.

Promotional Products Work!

What is a Promotional Product?

A PRODUCT

often imprinted

with a logo or

message that’s

used to promote

a company’s

products,

services or

BRAND

Other names for promotional products:

• Advertising specialties

• Giveaways

• Premiums and incentives

• Corporate gifts

• Awards and prizes

• Commemoratives items or keepsakes

• Gift with purchase

Even some items without a logo have a strong

enough BRAND image to be considered a

promotional product.

CAN YOU THINK OF ANY?

Advertising MediaExpenditures

Media Method 2011 2012 % Chg

Direct Mail 50.0 51.1 2.2

Television 45.2 49.7 10.0

Internet 31.7 36.6 15.0

Point-of-Purchase* 28.5 30.5 7.0

Cable TV 23.5 24.4 3.4

Consumer Magazines 21.7 21.1 -2.9

Newspaper 20.7 18.9 -8.5

Promotional Products 17.7 18.5 4.4

Radio 14.1 14.3 1.5

Sports Marketing 12.2 13.0 6.0

Business Magazines 7.9 7.6 -4.8

Billboards 6.4 6.7 4.6

Product Placement 4.3 4.8 11.4

Mobile Phone Advertising 1.6 3.4 111.0

Total 304.3 320.3 11.9

* Estimated

SensoryMediumTurn a tangibleproduct with an ordinary message into a marketing experience that your audience can smell, taste, see, hear & touch

Promotional ProductsEngage Your Audience!

47% Keep promotional productsmore thana year!

Length of Use

Promotional Products:A $19 Billion Industry

Wearables 41%

Writing Instruments 35%

Drinkware 19%

Sporting Goods 15%

Pocket/Purse Items 13%

1 Brand Awareness

2 New Customer/Account Generation

3 Trade Shows

4 Public Relations

5 Dealer/Distributor Programs

6 Employee Relations and Events

7 Employee Service Awards

8 New Products Introductions

9 Not-for-Profit Programs

10 Safety Education

Promotional Products:A $19 Billion Industry

Top Sales By

ProgramCategory

1 Health/medical/hospitals 13.8%

2 Education/schools/universities 11.3%

3 Manufacturing/distribution 8.1%

4 Financial/insurance 7.8%

5 Technology 6.7%

6 Associations/clubs/civic groups 6.3%

7 Construction 5.8%

8 Nonprofit/not-for-profit 4.2%

9 Restaurants/travel/lodging 4.1%

10 Retail 4.1%

Promotional Products:A $19 Billion Industry

Top Promotional Product Users

Vertical Markets

1 Shirts 22.7

2 Bags 8.7

3 Writing instruments 8.1

4 Glassware/ceramics (Includes mugs) 6.0

5 Caps/headwear 5.6

6 Other wearables 4.8

7 Buttons/badges/ribbons/stickers/

decals/emblems/transfers/lanyards 4.3

8 Desk/office/business accessories 4.2

9 Recognition awards/trophies/jewelry 3.7

10 Calendars 3.0

Promotional Products:A $19 Billion Industry

Top Promotional Product Items

TRENDING:Food gifts, personal pocket items, buttons

Fleeting Nature OfTraditional Advertising

30 Seconds

7 Words10 Seconds

140 Characters

15 Minutes

StayingPowerPromotional products generate a

Up to 50%greater recall rate than other major media

60 Seconds

32 Minutes

53%use promotional products

once a week or

more

Frequency Of Use

Where They’re Kept

One In Fourwalk around

with a

promotional

product

People Avoid Traditional ADVERTISING

10–15% of adults between

the ages of 17 and 35 go out of their way

to dodge traditional advertising,

branding them “Ad Avoiders”

82.5% are willing to take a survey

70.6% will visit a tradeshow booth

41.9% engage with social media

33.2% make a purchase

35% refer to contact information

Promotional Products = ROI!

Impact on Perception = ROI

59% had a more favorable impression of the advertiser after receivinga promotional item

22% Significantly

More Favorable

37% Somewhat

More Favorable

37%Neutral

1%Somewhat

LessFavorable

0.4% Significantly

LessFavorable

Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers:

Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.

Your relationship with most other media begins when you see it and ends when you look away.

Promotional ProductsAre Memorable

Love It

More than

59%of people have a

favorable

impression of an

advertiser after

receiving a

promotional product

Do You Remember?

You remember them, and so do others!

Remember

88%of people can

recall the company

and brand on their

promotional

product

How a raised awareness and moneyfor cancer research?

That you stood in line to get from theradio station?

The you use, with the name of yourfavorite coffee shop where you buy

your coffee, tea or latte?

How about the color PINK?

IMPROVE PERCEPTIONMore than HALF of consumers have a favorable impression of the advertiser on a promotional product

HELP CLOSE SALES20% of consumers MAKE A PURCHASE after receiving a promotional product

MAKE THEM REMEMBER YOU88% of consumers could RECALL an advertiser from a promotional product

GET ON THEIR GOOD SIDE8 out of 10 people LIKE receiving promotional products, while 7 out of 10 people find online advertising annoying

Numbers Don’t Lie

Thumbs Up

87% of people like

receiving

promotional

products

COST PER IMPRESSION IN THE U.S.Prime Time TV 1.8 centsMagazines 1.8 centsNewspapers 0.7 centsPromotional Products 0.6 cents

SUPERIOR PASS-ALONG VALUE66 percent of U.S. respondents give away unwanted items to someone else.

APPEAL TO SPECIFIC DEMOGRAPHICSGen-xers and older own more promotional drinkwarethan those under 35.

YOU WEAR IT WELLHigher wage earners are more likely to own a promotional jacket.

Cost Per Impression

0.6 centsBetter than TV,

magazines,

newspapers

Numbers Don’t Lie

Promotional Products = ROI!

59% had a more favorable impression of the advertiser after receivinga promotional item

• Personalized – Highly Targeted!

• Tangible and Long-Lasting

• Easily Measured Impact

• Easily Distributed (Human Touch – Viral)

• High Perceived Value

• Complements Other Advertising Media

Many CompetitiveAdvantages

Got TheMessage

76.2% of people can recall

the product, service

and message on

their promotional

product

• Go beyond a product – enlist a strategic

brand partner – a Distributor

• Expert campaign integration & evaluation

• Advanced innovation, hot trends, new

items, technologies & processes

• Exclusive access to thousands of products

& production methods

• Product safety guidance & assurance

Promotional Professionals Promote& Protect Brand Integrity

Ask The Experts

Promotional Professionals are the best source

for designing &

implementing

creative, successful

campaigns.

RESULTSSpeak Louder Than

Words.

Please visit us online for more information on marketing your brand with promotional products

Thank You!Complete Products

Website: www.completeproductspromo.com

Phone: 765-962-8587