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Practical Events
ManagementLecture One: Theorising
Events
Lecture Overview
Defining Events
A Brief History of Events
Events and the Experience Economy
The Scope of the Events Industry
Event Characteristics
Module Overview
Defining Events
The Oxford English Dictionary defines an event as
A thing that happens or takes place A public or social occasion Each of several contests making up a sports
competition
Planned Events
EMBOK defines event management as “the process by which an event is planned,
prepared and produced. As with any other form of management it encompasses the assessment, definition, acquisition, allocation, direction, control and analysis of time, finances, people, products, services and other resources to achieve objectives. An event manager’s job is to oversee and arrange every aspect of an event including researching, planning organising, implementing, controlling and evaluating an event’s design, activities and production” (Silvers, 2011)
Events: a brief history
Events have always formed an important part of human life Markers of special occasions Benchmarks for our lives
The events industry as we know it has only really emerged in the last 20-30 years
Events: a brief history
Pre-industrialisation There was little separation between work and
leisure Events tended to be based around times of
the year and religious observances Many of today’s events can be traced back to
these times
Events: a brief history
Post-industrialisation New work patterns Disposable income Rational recreation Emergence of consumer society
Events: a brief history
The growth of the events industry Increasing consumption of events Power of events recognised Los Angeles Olympics 1984 was a major
turning point
The Experience Economy
Pine and Gilmore (1999) suggest that we live in an experience economy
Events are experiences which can provide people with a sense of meaning and identity
As event managers we are concerned with packaging and selling memorable experiences that provide people with differentiation and distinction
The Scope of the Events Industry
Private celebrations (weddings, birthdays)
Local community events (gala day)
Special events (Queen’s coronation)
Major events (British Open Golf)
Hallmark events (Glastonbury, Rio Carnival)
Mega-Events (Olympic Games, FIFA World Cup)
Event Characteristics
According to Shone and Parry (2004) all events share the following characteristics: Uniqueness Perishability Fixed time scale Intangibility Personal interactions Labour intensity Ambience and service
Module Overview
Lectures
Seminars/workshops
Attendance
Readings
Blog
Assessments
Module Overview
Key Milestones Week 2 – confirmation of groups Week 4 – presentation of event concept Week 6 – submission of group event report Weeks 7-12 – your events! Week 14 – submission of individual report
Enjoy the Module!!
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