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Word Desktop Publishing
Document Analysis Guide
To help you analyze documents according to desktop publishing concepts, write short answers to the
following questions:
1. Identify what you think is the author’s intended purpose of the document.
The purpose of this document is to sell the services of Skyline Communications by informing readers of their
upcoming schedule of workshops, seminars, and distance-learning seminars.
2. Describe the intended audience.
The intended audience would most likely include business professionals and organizations or individuals
interested in the topics presented in the flyer.
3. How is focus achieved in this document? Is it used appropriately? Why or why not?
Focus is achieved by using a contemporary graphic image in the upper left corner; the company name set
in a larger, more contemporary font; the shadow text boxes that include the workshop topics; and the
looped dashed lines that connect to the text boxes that contain the dates, times, and locations.
4. Is the design of this document symmetrical or asymmetrical? Explain.
The balance in this design is asymmetrical. Contrasting design elements of unequal weight or proportion are
used to achieve balance. For example, the graphic in the upper left corner of the document is balanced by
the company name and address information to the right of the graphic.
5. Are all of the elements in proportion to each other and to their relative importance in the intended
message? Explain.
All of the elements are in proportion to each other and to their relative importance in achieving the
document’s intended purpose. For example, titles within the shadow boxes on the left side, and the dates
and times in the text boxes on the right side, are sized in proportion to their relative importance to the
message.
6. Give two examples of how contrast was achieved in this document. Explain.
Contrast is achieved in the use of the color graphic image in the upper left corner of the top of the page;
the company name set in a larger, bolder font; the shadow text boxes with titles set in a larger, bolder font;
the looped dashed blue lines connecting the boxes on the left to the boxes on the right; and text set in
varying type sizes, and styles.
7. Evaluate the use of white space. Where was it used effectively? Ineffectively? Explain.
White space is used effectively in this document. The amount of white space within and around each
shadow box/textbox helps to give this document a lighter feel even though it contains a lot of information.
The graphic image and company information at the top of the page are surrounded by enough white
space to provide impact without overpowering the message.
8. Evaluate the directional flow on the page. Are related items grouped together and positioned close to
each other on the page? Where? Could some items be grouped differently? What type of alignment was
used in this document? How could it be improved?
Name Your Name Here
Exercise # C01-E01-Evaluate.docx
Ex. 1.3B
2
Related items are grouped together and positioned close to each other. For example, the titles and their
descriptions are grouped together in each shadow box; the dates, times, and locations are grouped
together in individual text boxes; and the company name and address information is grouped together in
the upper right corner. A strong left alignment was used in left aligning the graphic image in the upper left
corner and the shadow text boxes on the left side of the document. Left alignment was also used within the
company name and address information and within each text box. Right alignment is established by
aligning all the text boxes on the right side. The reader’s eyes are drawn through the document starting at
the top of the page with the graphic image acting as a primary focal point. The shadow text boxes act as
secondary focal points that help to draw the reader’s eyes down the page. The looped dashed lines lead
the reader across the page to the corresponding text box. The bullets within the text boxes on the right side
help to draw the eyes down through each list of items within the text boxes.
9. Give two examples of consistent elements found in this document.
The font used for the company name and the titles within the shadow text boxes and the blue color in the
graphic image, the shadow color surrounding the text boxes, and the looped dashed lines.
10. Evaluate the use of color. Was it used for emphasis, to highlight important facts, to provide a consistent
element, to provide contrast, or just for decoration?
Using the blue color from the graphic image as the shadow color surrounding the text boxes and in the
looped dashed lines provides consistency to this document as well as adding visual interest. The blue color
was also used to emphasize the text boxes containing the seminar and workshop titles; while at the same
time, contributing to the directional flow in the document by drawing the reader’s eyes down the page. The
bolder black used in the company name and seminar/workshop titles provides focus and contrast, while
aiding the directional flow down the page.