Pradeep Vivaki TDWI Cloud BI Summit Scottsdale

Creating a Rainbow of BI

Solutions in the Cloud

Pradeep Ananthapadmanabhan

CTO, Vivaki

Sunday, Dec. 2, 2012

Who is Vivaki • Addressable Trading Desk Unit of Publicis Groupe

2

Our Business : Data-driven Marketing

3

Challenges : Unprecedented Volume

4

Challenges : Unprecedented Velocity

5

Challenges : Unprecedented Variety

6

Data Source Data Format

Advertising Cookie Data Text Files with customer

information delivered via FTP

Periodic database dumps

from Advertising platform

provider

XML files delivered via FTP

Facebook data JSON Files pulled in via API

calls

Competitive search data HTML Files directly scraped

from the web.

Brief history… • Portfolio of analytic solutions assembled from various

acquisitions

– Version 1.0 typically built for a single agency

– Challenge in scaling to a broader solution

• 1st generation of solutions to be in the cloud

– Migrated from diverse data center locations

– Cloud migration beginnings in 2008

7

Picking the Right Cloud Vendor Business Considerations Technical Considerations

1. Industry-leading platform

2. Continuous Innovation

3. Competitive pricing

1. Breadth of Solution Offerings

2. Robust eco-system of tools and

technologies

3. Access to development resources

4. Global footprint

5. Commitment to highest-levels of

industry security

8

Variety of Data Analytics Solutions

9

Data

Solutions Planning

Solutions

Insights

Solutions Workflow

Solutions

Diverse Software Stack

10

Broad Cloud Toolset

11

6. Identity & Access

Management

7. Simple Email Service

8. Simple Notification Service

9. Simple Queue Service

10. CloudWatch

1. Elastic Cloud Computing

2. Simple Storage Service

3. Elastic Map Reduce

4. Elastic Beanstalk

5. Relational Database Service

6. SimpleDB

7. DynamoDB

8. Virtual Private Cloud

9. Route 53

Cloud by Numbers…

12

Big Data Processing in the Cloud

13

( 3.5 Billion records, 71 million unique cookies a day)

100-600 Machine

cluster created on

demand

EMR S3

( 180 days = ½

Trillion ICA

records )

Complexity in the Cloud

14

Working with Cloud-Friendly Partners

15

Challenges in Going Cloud 1. Ensuring security mis-conceptions are addressed squarely

2. Putting cloud costs in perspective

– Training your employees to be more resource-conscious

3. Adapting IT processes to the cloud

– Custom-developed API based resource provisioning to enforce

standard policies

– Password Management

– Virtual Private Cloud

16

17

Contact Information • If you have further questions or comments:

Pradeep Ananthapadmanabhan

CTO, Vivaki

pradeep@vivaki.com