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Big Data
Predictive Analytics
Disruption
Leveraging newTechnology
23 years of Experience in (Online) Real Estate
ONLINEREAL ESTATEREAL ESTATE
A member of the worlds largest online advertising group for real estate
11
Times Are Changing
People Digital InnovationChange
People Digital InnovationChange
Social Media
Disruption
Times Are Changing
People Digital InnovationChange
Social Media
DisruptionIt is about Social (People)
Using the online networks to get things done better in the real world
Times Are Changing
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Disruption is nothing new
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Disruption
TaxiNometreExpensiveroutes
IntelligentbookingsystemTrackingRating
NoDriverUltimateCarSharing
Collaborative Consumption
PurchaseCar
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1999 US$60 billion
2006 US$60 billion2006 under $1 billion
1999 under $1 billion
Disruption is a ZERO sum game
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Disruption is affecting everyone
Quality Listings
Direct & Organic Traffic
Leads to Agents Tell Consumers
Sign up & Upgrade Agents & Private Listers
Print to OnlineConversion
Disruption is affecting everyoneThe Old World - Portals 1.0
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Value of Modern Companies
Brand&DataTechnology/PatentsNetassets
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Value of Data
iPropertyassponsoroftheangelhackday May2016
Sponsorship=65mrowsofdata
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Pull1.0 Pull1.2 Pull2.0
Disruption is affecting everyoneCONSUMER SEARCH
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FacebookMessenger 1,000,000,000subscribersWhatsApp 1,000,000,000subscribers….
ApplerevampingiMessengerGoggleAllo
Disruption is affecting everyoneCONSUMER SEARCH 2.0
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Disruption is affecting everyoneCONSUMER SEARCH >> COMPANY FIND
Rebecca
3100031500320003250033000335003400034500350003550036000
MAR14 MAR15 MAR16
PayingAgents
0
500000
1000000
1500000
2000000
MAR14 MAR15 MAR16
Quality(ac+ve)Lis+ngs
0
50000000
100000000
150000000
200000000
MAR14 MAR15 MAR16
PropertyInterac-on
0
20000
40000
60000
80000
100000
120000
MAR14 MAR15 MAR16
SalesData0
200000
400000
600000
800000
1000000
1200000
1400000
MAR14 MAR15 MAR16
RegisteredUsers
DataforDevelopers
Developers Agents
● To configure● To advertise● To sell ● To sell
Data To BuildData To AdvertiseData To SellData To Manage
Data To Build
Question: What should I buildon a specific block of land?
Data To Build
Data To Build
Data To Build
Question: How should Iprice the project? How manypeople can afford it?
Data To Advertise
Question: Where do mypotential buyers reside?
DataToAdvertise
DataToAdvertise
Data To Advertise
Question: How do I get amuch higher response rate?How do I target my marketingusing demographic data?
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DATA
DataToAdvertise
Data To Advertise
Question: How can I maximisemy advertising spend?
DataToAdvertise
Data To Sell
Question: How muchis my property worth?
Data To Sell
Data To Sell
Data To Sell
Question: How likely will the project sell?
Data To Sell
Data To Sell
Question: How do I best talkto the buyers?
Big DataDataToSell
Big Data
facebooktwitterlinkedINinstagram…
ONLINEREPUTATION
DataToSell
First level contact - bots
DataToSell
Big Data
DataToSell
THANK YOU
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