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© Prentice Hall, 2008 Business Communication Today, 9eChapter Memos and Letters Make a Formal Impression Impression Stand Out From E-Messages Stand Out From E-Messages Accompany Physical Materials Accompany Follow Legal Requirements Requirements
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© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 1
Crafting Messages for Crafting Messages for Electronic MediaElectronic Media
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 2
Media for Brief Media for Brief MessagesMessages
Memos and LettersMemos and Letters
E-mail MessagesE-mail Messages
Instant MessagesInstant Messages
Blogs and PodcastsBlogs and Podcasts
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 3
Memos and LettersMemos and Letters
Make a FormalMake a FormalImpressionImpression
Stand OutStand OutFrom E-MessagesFrom E-Messages
AccompanyAccompanyPhysical MaterialsPhysical Materials
Follow LegalFollow LegalRequirementsRequirements
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 4
Workplace Workplace ConsiderationsConsiderations
Legal Issues
Confidential Information
Network Security
E-Mail Hygiene
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 5
Three-Step E-Mail Three-Step E-Mail Process Process
Planning Planning
WritingWriting
CompletingCompleting
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 6
Planning E-Mail Planning E-Mail MessagesMessages
Send NecessarySend NecessaryMessagesMessages
Respect theRespect theChain of CommandChain of Command
Avoid UnnecessaryAvoid UnnecessaryCopiesCopies
Practice E-mailPractice E-mailEtiquetteEtiquette
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 7
E-Mail in the WorkplaceE-Mail in the Workplace
Observe Writing Rules Observe Writing Rules
Aim for High QualityAim for High Quality
Enhance Your CareerEnhance Your Career
Avoid Legal ProblemsAvoid Legal Problems
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 8
Effective Effective Subject LinesSubject Lines
AppropriateAppropriateContentContent
Writing E-Mail Writing E-Mail MessagesMessages
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 9
Completing E-Mail Completing E-Mail MessagesMessages
Proofreading Personalization Distribution
Revision Production
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 10
Instant and Text Instant and Text MessagingMessaging
Computer-Based Technology
Telephone-BasedTechnology
•Routine Communication
•Online Meeting Exchanges
•Internal Communication
•Person-to-Person Contact
•Marketing Messages
•Entertainment Uses
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 11
Business IM BenefitsBusiness IM Benefits
Rapid Rapid ResponseResponse
Reduced Reduced CostsCosts
WideWideAvailabilityAvailability
ConversationConversationAspectsAspects
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 12
Business IM ConcernsBusiness IM Concerns
Technical IssuesTechnical Issues
Security Security and Privacyand Privacy
User User IdentificationIdentification
MessageMessageLoggingLogging
IncompatibleIncompatibleSystemsSystems
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 13
Planning Writing Completing
Three-Step IM ProcessThree-Step IM Process
Revise
Proofread
Transmit
Acronyms
Etiquette
Professionalism
Conversational Tone
Overall Exchange
Coherence
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 14
Effective Workplace IMEffective Workplace IM
Limit ImpromptuMeetings
Send SimpleMessages
Avoid MultipleConversations
Maintain“SPIM” Filters
ScheduleUsage
ProtectConfidentiality
Avoid PersonalMessages
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 15
Effective Business Effective Business BlogsBlogs
Personal Personal Style & VoiceStyle & Voice
QuickQuickUp-DatesUp-Dates
InterestingInterestingTopicsTopics
ParticipationParticipation& Comments& Comments
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 16
Using Blogs in Using Blogs in BusinessBusiness
•Project Management
•Intranet Replacements
•Company News
•Customer Support
•Public Relations
•Media Relations
•Employee Recruiting
•Policies and Issues
•Crisis Communication
•Market Research
•Brainstorming
•Viral Marketing
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 17
Planning Writing Completing
Three-Step Blog Three-Step Blog ProcessProcess
Evaluate
Proofread
Post
Content
Style
Information
Audience
Purpose
Scope
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 18
Using Podcasts in Using Podcasts in BusinessBusiness
Audio-VideoAudio-Video
Training SessionsTraining Sessions
Product BrochuresProduct Brochures
Virtual Tours Virtual Tours
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 19
Planning Writing Completing
Three-Step Podcast Three-Step Podcast ProcessProcess
Revise
Rehearse
Record
Previews/Reviews
Transitions
Scripts/Outlines
Situation
Information
Organization
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 20
The Podcasting SystemThe Podcasting System
Basic Options Advanced Options
PC Microphone
PC Sound Card
PC Software
Audio Processor
Mixer & Microphone
Advanced Software
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 21
Distributing Blog and Distributing Blog and Podcast ContentPodcast Content
PodcatchersPodcatchersSyndicationSyndication AggregatorsAggregators
© Prentice Hall, 2008 Business Communication Today, 9e Chapter 7 - 22
Connecting with Connecting with AudiencesAudiences
Feed CapabilitiesFeed Capabilities
DirectoriesDirectories
TaggingTagging
BlogrollsBlogrolls
TrackbacksTrackbacks
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