Present like Steve Jobs! Use the techniques that have ... · PDF filePresent like Steve Jobs!...

Present like Steve Jobs!

Use the techniques that

have turned the Apple CEO

into one of the world’s most

extraordinary corporate

storytellers.

A Steve Jobs presentation is

intended to do three things:

inform, educate and

entertain.

From “The Presentation Secrets of Steve Jobs” http://www.slideshare.net/StevenDuque/presentation-secrets-of-steve-jobs-6894311

Plan in analogLike a movie

director, Jobs

“storyboards”

the plot.

Before you go

digital and

open

PowerPoint,

brainstorm,

sketch or

white board in

the early

stages.

.

Create a headline

Steve Jobs creates a single sentence description for every product.

These headlines help the audience categorize the new product.

They are concise enough to fit in a 140-character Twitter post.

Your listeners need to see the big picture before the details.

In every classic story, the

hero fights the villain. The

same holds true for a Steve

Jobs presentation. In 1984,

the villain was IBM.

Create a villain that allows

the audience to rally

around the hero—you and

your product.

Your listeners are asking themselves one question: Why

should I care?

Jobs sells the benefit behind every new product or feature.

Nobody cares about your product. They only care about

how your product or service will improve their lives.

Stick to the Rule of Three

Nearly every Jobs

presentation is divided

into three parts. Three

is more memorable

than six or eight.

Your audience

is only capable

of holding three or

four points in short

term memory.

Give them

too many points

and they’ll forget

everything.

Passion, enthusiasm

and a sense of purpose

will set you and your

company apart.

Jobs once said his goal

was to go to bed at

night thinking he and

his team had done

something wonderful.

Do something

wonderful. Make your

brand stand for

something meaningful.

Jobs relies on

photos and images.

The average slide

has 40 words.

It’s difficult to find

7 words on 10 Jobs

slides.

This is “Picture

Superiority.”

Information is more

effectively recalled

when text and

images are

combined.

Keep it simple.

Make numbers meaningfulIn every Apple presentation, big

numbers are put into context.

The bigger the number, the more

important it is to find analogies

or comparisons that make the data

relevant to your audience.

Use zippy words Jobs speaks in

plain English.

He has fun

with words.

He described

the new

iPhone 3G as

“amazingly

zippy.”

His language

is remarkably

simple.

“Holy smokes!”

Reveal a “holy smokes” moment.

Every Jobs presentation has one

moment that neuroscientists call

an “Emotionally Charged Event.”

This “mental sticky note” tells

the brain, “Remember this!”

One more thing: PracticeJobs spends hours rehearsing. Every slide is written

like a piece of poetry, every presentation staged

like a theatrical experience. Nobody is born

knowing how to deliver a great presentation.

Expert speakers

hone that skill

with practice.