Presentation on web usability of Aarong.com

Welcome To My Presentation

Name- Sadaf MinID-11104007

Presentation on

Web Usability ofwww.aarong.com

Introduction• Started its journey in 1972• Bangladesh Rehabilitation

Assistance Committee• In 1973 renamed as Bangladesh

Rural Advancement Committee • In 2000, renamed itself Building

Resources across Communities

Aarong

• In 1978 started Aarong• A social enterprise• To change the lives of artisans

and unprivileged rural women• Their designs represent the

culture• 15 domestic outlets all over the

country• 1 outlet in UK

Ayesha Abed foundation (AAF)• In 1978 it started with

Aarong• To organize, train and

support, rural women • 13 production centers and

653 sub-centers across the country

• Over 65000 artisans working under AAF

www.aarong.com

• Started their website on 16th July 2014

• Slogan is “Shop Online”• All the product categories• Has the vision to launch

internationally

Internship Experience •Job Description•Product name and description

Customer Survey

Social Audit

LearningFrom E-commerce- •How to write product name and

description•Idea about design, fabrics and colorsFrom customer survey and FGD-•How to convince customers•How to be patient when customers talk•How to prepare a report

From Social Compliance-•How Aarong works with Local

Entrepreneurs•How to work under pressure

Personal Recommendation•Re shoot the products when the color

don’t match with the original product•Should avoid the irrelevant questions

from the customer survey•Should arrange the question carefully• Should update their Social Audit

Software

Web Testing• 882 mile second

www.aarong.com

CcCategory

Ssubcategory

Web Testing

Web Testing

Web Testing

Web Testing• Active Social media • Works well in Smart

Phone or Tablet

Findings•Inappropriate Meta Description, title and

keywords.

Findings•No SEO•No option of Bangla Language•No currency converter•Lengthy Check out process•Wrong category name

Recommendation• Should remove the banner adds• Should have a proper Meta title like- “Aarong- The largest

Lifestyle Brand in Bangladesh- A Social Enterprise of Brac”.

• Should also have a proper Meta description like-“Aarong, the handicraft online shop for men, women, kids clothing, products for home, décor, dining, furniture, wooden accents, Nakshi Kantha products, jewelry etc”.

• Should also have a proper Meta keyword like- “Panjabi for men, kids, boys or shalwar kameez for girls, women etc”.

• They should add Bangla language..• They should recheck their product category name.

Recommendation•They should have a currency converter•They should minimize the check out

process•Online customer survey

Conclusion

Thank You

Any Question ?