Presentation social search dmaa 2 11-13

Social Search for ApartmentsThe Next Big Thing

Break From the Pack of Apartment Commodity

“The sole purpose of marketing is to sell more to more people, more often and at higher

prices. There is no other reason to do it.” -Sergio Zyman

Our Goal

To provide our Friends - Fans - Followers

with an Experience that offers enough value to create Customer

Evangelists within our core Digital Footprint so that they self rent our

apartments

The directional flow of marketing has changed…

How Much Website Traffic Do You Have

Until Apartment Marketers put as much stock in their Website Traffic as they do their Leasing Centers, not

much will change

What Gets Measured Gets Done

Every (50) Unique Visitors = (1) Guest Card

Every (650) Unique Visitors= (1) Rental

13,336 Facebook Fans

12,707 Twitter Followers

Become the Media

Facebook Social Graph

Social SearchThe Next Big Idea