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PRESENTED BY:
Karen Fabean, Dunn Associates
November 15, 2012
WHAT’S NEXT: STRATEGICINSIGHTS TO BOOST YOUR PAC’S
PERFORMANCE
The National Association of Business Political Action Committees
2012 NABPAC POST-ELECTION CONFERENCE
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2
“Outside groups changing the political game for good” – LA Times
“New ‘Super PACs’ Alter Landscape for House Races” – NY Times
“Super PACs’ Impact Appears Limited” – Wall Street Journal
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3
“Outside groups changing the political game for good”
“New ‘Super PACs’ Alter Landscape for House Races”
“Super PACs’ Impact Appears Limited” – Wall Street Journal IMPACT ON TRADITIONAL PACs?
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4
THINK DIFFERENTLY ABOUT
YOUR PAC ELIGIBLES AND
COMMUNICATIONS STRATEGIES
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5
PAC COMMUNICATIONS
ARE THE WEAKEST LINK
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6
Investing more creativity, energy and commitmentin PAC communications has exponential impact on
FUNDRAISING
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7
GROWING PACs…
UNDERSTAND PAC ELIGIBLES,
PUT DONORS FIRST AND
BREAK DOWN BARRIERS
UNDERSTANDING PAC ELIGIBLES
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8
UNDERSTANDING PAC ELIGIBLES
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9
MAKE A COMMITMENT
TO RESEARCH
PUTTING DONORS FIRST
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10
PUT DONORS’ INTERESTS
AHEAD OF EVERYTHING
PUTTING DONORS FIRST
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 11
RESPOND TO THEIR
UNSPOKEN QUESTIONS
• WHAT DOES THE PAC DO FOR ME?
• FOR MY ORGANIZATION?
• HOW DOES THE PAC MAKE A DIFFERENCE?
PUTTING DONORS FIRST
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12
MAKE A COMMITMENT TO:
AUTHENTICITY
SHARING VALUED INFORMATION
TRANSPARENCY
PUTTING DONORS FIRST
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13
ANNUAL REPORTS
CANDIDATE PROFILES
RELEVANT, AUTHENTIC COMMUNICATIONS
BREAKING DOWN BARRIERS
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14
STOP STRUGGLNG WITH
PRIOR APPROVAL
BREAKING DOWN BARRIERS
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15
IF THE PAC IS NECESSARY TO YOUR ORGANIZATION, THEN IT MUST BE A PRIORITY FOR
GR
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16
REMEMBER!
PUT DONORS FIRST
BE TRANSPARENT & AUTHENTIC
AND BREAK DOWN THE
BARRIERS!
THANK YOU
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17
Karen Fabean
2111 Clarendon Blvd., Suite 600Arlington, VA 22201
(703) 527-6644kfabean@dunnassoc.com
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