Presented on June 18, 2013. CustomerAnd Market Sushi Trends Market Meal Solutions/ 2011 Areas of...

Presented on June 18, 2013

Customer And

Market Sushi

Trends

Market Meal Solutions/ 2011 Areas of Expansion

Market Sushi Popularity & Trends

Sales Per Square Foot of Sushi

What Your Deli Customers Want

1. Sushi Popularity and Trends

Rotisserie Programs

Sandwich Stations

Meal Deals (Bundled Meals)

Soup Stations

Hot/Cold Bars

Sushi

Concept Food Stations

Beverage Bars

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Sushi

2. Meal Solutions/ 2011 Areas of Expansion

Source: Progressive Grocer Market Research 2011

Grocery sales per square foot for 2011

Supermarket’s average weekly sales per square foot range from $11.78

Sushi’s average weekly sales per square foot range from $48.98

Four times more than supermarket average sales per square foot

3. Sales Per Square Foot of Sushi

4. What Your Customers Want

Source: Progressive GROCER March/2012 “What your Deli Customer Want

1. Every penny counts for me now : Price matters

2. I want it fresh

3. I want to it look good

4. I do not want to get sick because of something I ate

5. I do not have time to hang out waiting to be served

Customer Trend

6. I want variety

7. Let me taste it first

SWS Success

SWS History

SWS Organization

SWS Sushi Bar

SWS Marketing

Company structure set on solid foundation.Departments: Operation Team Hospitality Team Inspection Team Culinary Marketing TeamFirst Winn-Dixie Kiosk sushi bar Opened in Mobile, AL

Mr. Sung began Sushi House Operation with Kroger Co.

Sushihouse was reborn as SW Sushihouse. New operation was established . We were selected the operator for first Kroger Market Placeout of the competitors.

Re-organize Team & Expansion Focusing on the Demonstration & Hospitality.SWS reaches the 6 million dollars sales mark.

We are still growing strong because our system works! Even with the suffered economy, we have been driving sales increases on a same store basis. SWS reaches annual sales of $10 Million.

2009

2012

2011

2002 2010

1. SW Sushihouse History

SW SUSHIHOUSE

Operation

Team

Inspection

Team

Hospitality

Team

Marketing

Team

Store B

Store A

Store C

Store E

Store D

Store F

Store H

Store G

Store I

Store K

Store J

Store L

2. SW Sushihouse Organization (Head Office, TX)

Regional

office

Regional

office

Regional Office(Dallas, TX)

Operation

Team

Inspection

Team

Operation

Team

Inspection

Team

Store B

Store A

Store C

Store E

Store D

Store F

Store H

Store G

Store I

Store K

Store J

Store L

2-1. SW Sushihouse Organization (Regional Office)

Regional Office (Birmingham, AL)

20082009

20102011

2012

12 StoresK roger

19 StoresKroger

28 StoresKroger & Winn-Dixie

Store

35 StoresKroger & Winn-Dixie

Store

47 StoresKroger & Winn-Dixie

PhoneciaStore

15 Stores

20 Stores

30 Stores

50 Stores

3. SW Sushihouse Success

4. Story (Progress of Sushi Bar)

Pictures Type Profit

1.

Sharing Cooler 0.2%-0.3% Total sales of Store

2.Independent Sushi cooler

0.3%-0.4%Total sales of Store

3.

In-Line Sushi bar0.5%-0.7%

Total sales of Store

4.

Island Sushi bar0.7%-1.2%

Total sales of Store

4-1. Onsite SW Sushihouse Sushi Bar

Our Sushi Bar

Deli promotions used

Houston, TX(Kiosk Sushi Bar)

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000

$5,500

$4,100

$5,500

5. Demonstration

Sampling/Demo

75%

Increased on-ad Spe-

cials

58%

Online

33%

5-1. Promotion Programs

36.8%No =

FACEBOOK95.8

PERCENT OVERALL BY RETAILERS USING

SOCIAL MEDIA

5-2. Our Activities

Event

Sponsorship

Our ActivitiesSpecial Menu for your Special Occasion. Valentine’s Day, Easter Sunday, The 5th of July, Thanksgiving Day, Christmas, Birthdays, Baby showers, Wedding, SWS provides holiday menus with seasonal decoration.

SWS is one of sponsors of MDA (Muscular Dystrophy Association) since 2009. We strongly believe in sharing our success and giving back to the community.

Program sponsor

VolunteerWe are volunteering to improve community enhancement efforts in area. We are supporting variety of volunteering groups. (Currently food & money support)

SUMMARY

The popularity of Sushi is increasing in food industries.There are large possibilities to be the best in food industry.

The profit is the highest rate on the sales per square foot than any Food.

Based on the years of experience in the Sushi industry, we maintain our stores very professionally.

When the Sushi bar is formed to Island Sushi Bar from In-Line Sushi Bar, it makes more profits.

Possibility

Profit

Sushi Bar

People

6. Summary

Thank you for your business..Thank you for your business..

Thank you so much for this opportunity. It was a great honor and pleasure being here and we hope to become

your Sushi provider.