Presidents Assembly Monthly Webinar November 15, 2012

Presidents Assembly

Monthly WebinarNovember 15, 2012

Watch the Full Webinar

To watch this recording, go to: https://www1.gotomeeting.com/register/786941713

Recordings are available for 12 months.

During the Webinar – Just Ask!

Please use this question area to communicate with us throughout the webinar. Have a question…type it!!

Raise Your Hand

There will be designated times to speak your questions.

You can click on the “Raise Your Hand” button. When we are ready for your question, we will unmute you and call on you.

Presidents Assembly Leadership2012-2013

Lola KakesGreater Tucson

Chair

presidentsassembly@nawbo.org

Carolynne MatherLakeland Metro

Chair-Elect

Rachael BenderSouthwest Florida

Immediate Past Chair

2012-2013 Presidents Assembly Steering Committee Regional Representatives

Janet SouthNAWBO Indianapolis

Midwest Region

Patsy FoxworthNAWBO San Antonio

Western Region

Nancy ChorpenningNAWBO Atlanta

Southern Region

What the Presidents Assembly Does:

Presidents Assembly Steering Committee is responsible for: •Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters•Facilitating chapter collaboration/information sharing via webinars •Creating a community of chapter leaders•Helping chapter leaders with strategic planning, problem resolution, etc.

WEBINAR SCHEDULE

Mark Your Calendar NOW!Webinars will be held on the third Thursday of every month at

noon Eastern time.

Upcoming Webinars:•December 20 – Driving Membership•January 17 – TBA•February 21 - TBA* Schedule subject to change

Suggest a webinar topic by emailing presidentsassembly@nawbo.org

PA Facebook Page

Use to share news and information; exchange best practices; ask for help; etc.All chapter leaders are welcome to join. Please do not use to market your business.

News from National

Lola KakesPASC Chair

Public Affairs Update

Diane TombPresident & CEO

Meet a National Board Member

Darla BeggsDirectorAbba Staffing & Consulting

Dallas/Ft. Worth Chapter

Traveler’s Insurance - Webinar

Travelers Insurance is excited to host a webinar exclusive to NAWBO members!

Cyber threats are REAL. They are COMPLEX. And they are COSTLY.

Are you protected? Did You Know?.....

The largest percentage of data breaches occurred in organizations with less than 100 employees.*

Did You Know?.....77% of employees leave their computers unattended.*

Are You Protected?

Did You Know?.....The chances of an organization being hacked in a

12-month period is a "statistical certainty".** Verizon 2012 Data Breach Investigation Report

Don’t miss this opportunity to learn valuable information about a hot topic with growing

implications for businesses.

Program Details

Date Wednesday, November 28, 2012

Time 12 pm EST/9am PST

Duration 30 – 45 minutes

Presenters Linda Betz, Chief Information Security Officer and Mary Galvin, Attorney specializing in cyber risk

Cost Free to NAWBO Members!

Small Business Saturday

Sarah ForgerSenior Manager, Women’s Business InitiativeAmerican Express OPEN

Small Business Saturday

• American Express OPEN and NAWBO are raising awareness about the importance of shopping at small businesses this month (which 96% of consumers already agree with).

• Between Black Friday and Cyber Monday sits Small Business Saturday, a day dedicated to helping small businesses and their communities.

• By supporting local, independently-owned small businesses, we’re helping create jobs, boost the economy and preserve neighborhoods around the country.

November 24th

• This year, Small Business Saturday is November 24th and we want to help make the day even bigger.

• Last year, more than 100 million people shopped small on Small Business Saturday.

• This year, Small Business Saturday is November 24th and you can help make the day even bigger.

How to Get Involved

• NAWBO and American Express businesses to: – Shop Small this November 24th and Learn More at

ShopSmall.comConsumers:– Visit ShopSmall.com to find out where to Shop Small®

near you– Learn how you can rally your friends and family at

ShopSmall.com– “Like” the Small Business Saturday page on

facebook.com/ShopSmall

ShopSmall.com will Help You:

• Promote your business with free in-store signage, sample social media posts and other marketing assets from American Express

• Maximize your small business’ exposure with free, personalized online advertising.

• Use our interactive map to find and rally other local small businesses in your area

• Learn more about how other small business owners have made the most of the day

Get Involved and Get Connected

• We have been discussing the importance of our members to be more engaged in NAWBO.

• Here is a great opportunity to “get involved and get connected”

• An official call went out for nominations seeking nominations for the NAWBO® Board of Directors for the term of 2013-2015.

• The nominations committee is seeking board candidates to apply who possess strong leadership attributes and are looking to serve NAWBO at the National level.

• If interested, go to the NAWBO site for more details and an on-line application.

• Deadline is December 9th!

Social Media for GROWING Your Chapter

Moderated by Nancy Chorpenning

Presenters:•Bonnie Ruszczky•Diane Myer

Bonnie Buol Ruszczyk,BBR Marketingwww.bbrmarketing.combonnie@bbrmarketing.comwww.twitter.com/bbrmarketingwww.linkedin.com/in/bonniebuolruszczyk

• A branded, professional and consistent online presence is more important than ever.

• Website• Social media• Content marketing

• The average consumer today checks 10.4

information sources before buying. (Social Trends Report 2012)

What Goes into Your Content?

• Objective & purpose• Integration with other tactics• Audience• Focus• Creation• Frequency• Promotion• Management• Measurement• Definition of success

You Need a Plan!

Traditional marketing talks AT people.

Content marketing talks WITH people.

Traditional vs. Content Marketing

Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about.

What is content marketing?Content …

Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about.

What is content marketing?

Communicate your differentiators.

Content …

Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about.

What is content marketing?

Value is in the eye of the reader.

Content …

Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about.

You and your organization are the experts

What is content marketing?Content …

Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about.

What is content marketing?

Not products or services!

Content …

What is content marketing?

Their priorities. Not your priorities.

Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about.

Content …

What is content marketing?• Blogs

• White papers & e-books• Video• Webinars• Podcasts• Demos• Presentation slides (SlideShare)

• Articles

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Part 2 – TOOLS

Diane Myer Accurso, icre8t Results

icre8t.comdiane@icre8t.comtwitter.com/icre8tlinkedin.com/in/dianemyer404-423-4433

How to make social easier• Follow a process

• Simplify and delegate• Use editorial calendars • Use tools and software

Content is the most important part

“There’s an app for that…”

Cheap & Easy to use

Sprout Dashboard

Hootsuite Dashboard

Questions?

Thank you for participating in

NAWBO Presidents Assembly Webinar!

•We look forward to talking to you next month. The webinar will be on December 20, 2012 at noon Eastern on Driving Membership.

•To share this information with your chapter’s leadership, visit NAWBO Presidents Assembly Community for the slides or the Facebook Presidents Assembly Page for the link to the recording.

CONTACT NAWBO

Member Services:  memberservices@nawbo.org

Chapter Services:  chapterservices@nawbo.org

Presidents Assembly:  presidentsassembly@nawbo.org

News/Article Submissions: publications@nawbo.org

Website/Technical Support:  techsupport@nawbo.org

Your Feedback is Welcome!

Please send feedback to presidentsassembly@nawbo.org