Principles of marketing in pharma industry 20200527 · 2020. 5. 27. · Marketing decision must be...

Early Bird: RM 423/ paxEarly bird by: 22 Jun 2020

Regular:MYR 498/ paxClosing date: 22 Jul 2020

Group (≥3):RM 423/ paxClosing date: 22 Jul 2020

Principles of Marketing inPharmaceutical Industry The fast-changing external landscape and competitive dynamics require us to understand the value and key principles of marketing.

This course illustrates how each marketing principle is inter-connected and plays an important part in developing a good strategy.

Marketing decision must be evidence-based and building strong marketing excellence play a pivotal role in high performance organization development.

DATE17 August 2020

VENUEvia Zoom or Webex

DURATION4 hours9.00am - 1.00pmIn this course, you will be exposed to real-world case studies, and the Dos and

Don’ts in marketing practices.

At the end of this course, participants will be able to:• Appreciate the value of Think BIG • Improve strategy thinking & planning• Understand the 10 Marketing Principles• Discuss the key components of a good strategy• Appreciate the importance of cross-functional planning• Understand the 3 pivotal factors that build marketing excellence

OBJECTIVE

PROGRAM OUTLINE

• Think BIG (30 mins) • Value of Marketing (30 mins)• 10 Principles of Marketing and Application (180 mins)

• First and second line sales manager• Sales leader• New product manager• Medical advisor/ Medical scientific liaison• Commercial excellence team• Market access

WHO SHOULD ATTEND

Using a combination of case study discussions and presentations. Participants acquire the knowledge of key marketing principles:

To find out how we can help you, your team, your leaders and your organisation be even more effective, contact us at: lichen@LNSinternational.com | aikhwa@LNSinternational.com

© Copyright 2020 LNS Integration Sdn. Bhd.

Regular:RM 498/ paxClosing date: 22 Jul 2020

Group (≥3):RM 423/ paxClosing date: 22 Jul 2020

FACILITATOR

John Tan

PROGRAM FEE

The Frameowrk is well integrated between theroy and practical case

studies. It gives a holistic perspective about marketing

Head of Marketing, APAC

A very enriching and insightful experience! The training was

delivered in a very logical and comprehensive manner, with an

excellent mix of lecture and participation

Product Manager, Singapore

Best marketing training I’ve attended so far. Very lively, a lot of case studies were shared and this

helps to make it easier to understand

Country Portfolio Manager, APAC

Comprehensive, practical, structured. Specific and relevant to pharma industry. The case studies are very helpful for understanding

the principles

Product Manager, Malaysia

Insighful, informative and engaging. It isnt just theory, but is practical for

my daily job

Product Manager, Malaysia

I'm amazed with trainer's passion to demonstrate the spirit of marketing,

know-how, knowledge and extraordinary sharing of personal and

industry experience, through case studies. It's truly "IMPACT Marketing"! Keep it up!

Product Manager, Malaysia