PRIVATE BRAND COLLECTION - Phelps PetDirector of Private Brand Customer Programs...

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2021

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PRIVATE BRANDCOLLECTION

WWW.PHELPSPET.COM

The Phelps Private Brand Collection is a ‘one-of-a-kind’ custom-labeled dog treat program

designed especially for small business entrepreneurs. This program is unique as it offers

you the opportunity to feature your brand on up to 10 of the most innovative and on-trend

dog treat recipes on the market. We don’t require high minimums, lab fees, or significant

inventory investments. The program is painless and ready-to-happen as soon as you are.

These 10 dog treat options are innovative, high-quality, dog-tested, and spot-on when it

comes to the key humanization trends of Organic, 100% Plant Based, Made with Super-

foods, and treats with Limited Ingredients.

All you need is the logo art file you want to use, and we take care of the rest.

We can go from order to shipment in 15 days,

and more often, the average turnaround is closer

to 8-to-10 days. Each of the 10 products are line-

priced at $3.50/bag which enables you to price

them between $5.00 - $10.00,depending on your

product margin goals. The 10 packages have been

professionally-designed and contain the required

nutrition and regulatory information.

All products are made in

our SQF Level 2 certified,

audit-ready plant located in

Rockford, Illinois. We hope you

find the Phelps Brand Collection

to be a low-cost, low-risk way to

expand your market, increase

your margins, and grow your

brand awareness.

HOW TO ORDER

Select from 10 Proprietary Recipes with an 18 month shelf life.

PRODUCT SELECTION

PAYMENT

SHIPPING SELECTION

QUANTITY

ADD YOUR BRAND

GET YOUR PRODUCTS

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05

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MOQ is only $250! Purchase a little to get started or a lot to make a statement.

Payment is easy with credit card options or ACH/Wire transfer.

Prices are FOB Rockford, IL. Your choice of shipping method - LTL, UPS, pickup, drop-ship.

Provide us with your brand logo or artwork.

We take care of the rest! With order to ship lead lime less than 25 days, you’ll be able to sell right away!

PACKAGE DESIGN

THE COLLECTION

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10

USDA CERTIFIED ORGANIC

Organic Chicken & Rice Recipe

Organic Turkey & Sweet Potato Recipe

Meat-Free Mesquite Chicken Flavor Jerky

Meat-Free Smoked Salmon Flavor Jerky

Meat-Free Hickory Beef Flavor Jerky

Salmon Recipe

Chicken Breast - 100% USA Jerky

Duck Recipe - Grain Free

Lamb with Flaxseed Recipe

Beef Supermix Recipe

MEATLESS RECIPES

PROTEIN VARIETIES

ORGANIC CHICKEN & RICE RECIPE

Organic Chicken is the #1 Ingredient

95% Organic Ingredients

USDA Certified Organic Logo

No Wheat, No Corn, No Soy

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Organic Chicken, Organic Barley Flour,

Organic Oat Flour, Organic Cane Molasses,

Organic Coconut Glycerin, Organic Brown

Rice, Organic Dried Cultured Skim Milk, Sea

Salt, Organic Apple Cider Vinegar, Mixed

Tocopherols (Preservative)

INGREDIENTS

4.5” STICK - 4 OZ.

ORGANIC TURKEY & SWEET POTATO RECIPE

Organic Turkey is the #1 Ingredient

95% Organic Ingredients

USDA Certified Organic Logo

No Wheat, No Corn, No Soy

Made with Real Sweet Potato

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Organic Turkey, Organic Chicken, Organic

Barley Flour, Organic Oat Flour, Organic

Cane Molasses, Organic Coconut Glycerin,

Organic Sweet Potato, Organic Dried

Cultured Skim Milk, Sea Salt, Organic

Apple Cider Vinegar, Mixed Tocopherols

(Preservative)

INGREDIENTS

4.5” FRENCH FRY - 4 OZ.

MEAT-FREEMESQUITE CHICKEN FLAVOR

100% Plant-Based. No Meat.

No Wheat, No Corn, No Soy

Made with Real Flaxseed & Sweet Potato

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Pea Protein, Sweet Potato, Glycerin, Potato

Flour, Cane Molasses, Flaxseed, Chia Seed,

Natural Flavor, Apple Cider Vinegar

INGREDIENTS

1.5” STRIP - 4 OZ.

MEAT-FREESMOKED SALMON FLAVOR

100% Plant-Based. No Meat.

No Wheat, No Corn, No Soy

Made with Real Flaxseed & Sweet Potato

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Pea Protein, Sweet Potato, Glycerin, Potato

Flour, Cane Molasses, Flaxseed, Chia Seed,

Natural Flavor, Apple Cider Vinegar

INGREDIENTS

1.5” STRIP - 4 OZ.

MEAT-FREEHICKORY BEEF FLAVOR

100% Plant-Based. No Meat.

No Wheat, No Corn, No Soy

Made with Real Flaxseed & Sweet Potato

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Pea Protein, Sweet Potato, Glycerin, Potato

Flour, Cane Molasses, Flaxseed, Chia Seed,

Natural Flavor, Apple Cider Vinegar

INGREDIENTS

1.5” STRIP - 4 OZ.

SALMON RECIPE

Real Salmon is the #1 Ingredient

Marine Stewardship Council Certified

No Wheat, No Corn, No Soy

Made with Real Flaxseed

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Salmon, Chicken, Chickpeas, Cane Molasses,

Glycerin, Flaxseed, Natural Flavor, Salt,

Apple Cider Vinegar, Mixed Tocopherols

(Preservative), Rosemary Extract (Flavor)

INGREDIENTS

1” THICK NATURAL STRIP - 4 OZ.

CHICKEN BREAST JERKY

Real USA Chicken Breast is the #1 Ingredient

Just Flour Ingredients

No Wheat, No Corn, No Soy

100% USA Sourced and Made

CLAIMS

Chicken, Glycerin, Salt, Mixed Tocopherols

(Preservative)

INGREDIENTS

1” BITE - 4 OZ.

GRAIN-FREEDUCK RECIPE

Real Duck is the #1 Ingredient

Grain Free

No Wheat, No Corn, No Soy

No Artificial Colors, Flavors, or Preservatives

CLAIMS

Duck, Chicken, Pea Flour, Cane Molasses,

Glycerin, Natural Flavor, Salt, Apple Cider

Vinegar, Mixed Tocopherol (Preservative),

Rosemary Extract (Flavor)

INGREDIENTS

1” BITE - 4 OZ.

LAMB & FLAXSEED RECIPE

Real Lamb is the #1 Ingredient

Chicken Free

No Wheat, No Corn, No Soy

Made with Omega Rich Flaxseed

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Lamb, Pork, Barley Flour, Oat Flour, Cane

Molasses, Vegetable Glycerin, Flaxseed,

Natural Flavor, Salt, Pork Gelatin, Mixed

Tocopherols (Preservative), Rosemary

Extract (Flavor)

INGREDIENTS

1” THICK NATURAL STRIP - 4 OZ.

BEEF SUPERMIX RECIPE

Real Beef is the #1 Ingredient

No Wheat, No Corn, No Soy

Made with Flaxseed, Blueberries, &

Cranberries

No Artificial Colors, Flavors, or Preservatives

USA Sourced and Made

CLAIMS

Beef, Chicken, Barley Flour, Oat Flour,

Cane Molasses, Vegetable Glycerin, Sweet

Potato, Flaxseed, Natural Flavor, Blueberry,

Cranberry, Salt, Dried Vinegar, Mixed

Tocopherols (Preservative), Rosemary

Extract (Flavor)

INGREDIENTS

1” THICK NATURAL STRIP - 4 OZ.

CLEAR LABEL - $4/BAG WHITE LABEL - $3.50/BAG

TWO LABEL OPTIONS

SPECIFICATIONS

ITEM SPECIFICATIONS

Size - 4oz

6.26”W x 8.0”H x 2.0” D

CASEPACK SPECIFICATIONS

Qty: 8 units

6.26”W x 7.875”H x 11.25” D

Weight - 3.25lbs

PHELPS ITEM#

20200

RECIPE

Organic Chicken & Rice Recipe

WHITE LABEL CLEAR LABEL

20201 Organic Turkey & Sweet Potato Recipe

20206 Meat-Free Mesquite Chicken Flavor Jerky

20204 Meat-Free Smoked Salmon Flavor Jerky

20205 Meat-Free Hickory Beef Flavor Jerky

20202 Salmon Recipe

20212 Chicken Breast - 100% USA Jerky

20203 Duck Recipe - Grain Free

20207 Lamb with Flaxseed Recipe

20208 Beef Supermix Recipe

$3.50per bag

$28.00per case

$4.00per bag

$32.00per case

We listen.We collaborate.We deliver.

WWW.PHELPSPET.COM

CONTACTCaitlin BiggsDirector of Private Brand Customer Programscbiggs@phelpspet.com407.432.0587

Alison DimmickCustomer Servicecustomerservice@phelpspet.com815.397.0236 ext. 223

Sydney StewartCustomer Marketing Specialistsstewart@phelpspet.com815.397.0236 ext. 207

Tedd EllisVP of Sales & Marketingtedd.ellis@phelpspet.com407.432.0587

Rick RuffoloCEO & Presidentrruffolo@phelpspet.com413.387.9387