Product Creation

Product Creation“ I GUESS I 'VE GOT TO KEEP CREATING OR I 'LL JUST DIE.” ― JARROD - "EAGLE VS. SHARK"

The G+ Sessions• This will be a complete Online Marketing

course (More than SEO)• 12 months• Last Monday of each month, • Pub session may compliment this• All content will be available on YouTube

afterwards (public)• Our goal is to help you to make money

online• Very practical, and hands on – homework

is optional but recommended• Not money making, we might package it

up in the future, and we may include affiliate links, but overall outcome is to share and improve skills

Review of where we are:• We have discussed Niches, and how to find one that works

for you.• We covered off last month about keywords and how to find

the most trafficked words• Now we are actually looking to find and create products

which you can sell.

Outcome:Outcome from today: Clear ideas of where and how to

make product to sell online.• Finding• Creating• Outsourcing

Jay’s criteria for a product• There has to be a profitable market for it• I have to be able to real-world test

launch within 6-10 hours or <$1000• It has to scale• It has to not suck time• It has to have no downside (eg I don’t

want a product which has a large risk)• As much as possible, asymmetric

relationship between time and profit.

3 types of products• 1. Physical (Books, CDs, Chairs, Beanie babies)• 2. Virtual (ebooks, programs, apps, plugins, APIs, SaaS) • 3. Service (Coaching, training, personal assistant etc)

Understanding the Long Tail

Pricing and sales• You need to understand the ratio between profit per sale

and profit per month.• Eg pricing low, and having high turnover, can = more cash• Also pricing high can have low turnover can also = more

cash• Beware of time input vs. ongoing profit

How to create a book• Setup a blog (book: How to blog a book), and write daily• Get a Ghost writer (Odesk, Elance, Iwriter)• Transcription (Odesk, Fiverr, Shameless plug:

YourRobotButler)• Block off time, and fricken write the darn thing. (3-4 days to

get out most of a book)• Commit to 1 page per day (OK to make “Shitty First Draft”).• Share it with friends, get honest feedback.• Also Private label rights (PLR) / Public domain content

How to sell a book• We will cover book and product launches later.• Formatting is important (raw text, with careful formatting)• Ebook: Warrior Forums, Amazon, Sony, iBook • Traditional book publishers, etc• POD, Self publishing lists, (7 Self publishers) – I use

Smashwords, Lulu and Amazon• Some people I would go to regarding publishing:

Andrew Crisp and Jonathan Gunson

Coaching and Member• Coaching: You can setup a booking service (tungle.me, timetrade,

etc) for Skype coaching (I recommend selling an ongoing coaching program), remember you don’t have to be the expert coach, you can hire in other coaches / experts – find people online (Odesk / Elance, or Trademe / Gumtree / Seek).• Course platforms: Moodle.com (education software), Udemy,

Coursera, Udacity• Membership plugins:• http://chrislema.com/comparing-wordpress-membership-plugins/• http

://www.wpbestof.com/the-10-best-wordpress-membership-plugins/ (MemberWing)

Affiliate programs• Clickbank.com

https://accounts.clickbank.com/marketplace.htm• Commission Junction www.cj.com• Maxbounty.com www.maxbounty.com• NZ and Aussie – www.dgmperformance.com.au• Neverblueads.com www.neverblueads.com• Amazon.com www.amazon.comWhich products pay how much, and you can then see which

to pursue.

Physical Products• Alibaba.com• “Wholesale” or “Dropshipping”• Reselling - Retail • Amazon as the dropshipper and can affiliate• Ebay and Trademe (Wholesale lots)• Shopify

Software• SaaS (Software as a Service) eg Xero, Broadband Geek• PHP developers (Odesk / Elance)• App Developers (Odesk, Elance, GDG, IOS meetup)• Facebook products like games• Wordpress plugins and Themes (create or resell)• Scripts in general or App engines, or APIs

Next monthBuilding a simple site quickly