Product Design for Mass-Individualization

Introduction

Product Design Paradigms

Comparing Product Design Paradigms

The relation between management and managed system

Example of Futuristic Open-Platform Product

Mass Individualization Paradigm

Conclusions

Mass Individualization“The customizing of products for individual consumers on large scale

and at a low cost. It requires the consumer to participate in the

individualization”

Components of Mass Individualization Module

Open Plot-form Product

Open Product

Introduction (contd…) Module: Hardware components

Open-platform product: An open platform product is one with a platform that allows easy

integration of modules from different sources into the product in

order to fit its functionality exactly to the user’s individual desire and

needs.

Interiors of Automobiles, Kitchen cabinet, Office Chairs.

Introduction (contd…)

Open Product : A product with an open hardware platform provides potential module

developers access to the architecture without many proprietary constraints.

MODULES

Open-platform product

Open Produc

t

Mass-Production

Mass-Customization

Mass-Individualization

Product Design Paradigms

Paradigm:

Products are built with their critical functions and

include an open platform

Enables the integration of hardware modules

Product Design Paradigms

Mass-Production: Products are designed and built by the manufacturer and

then offered for sale.

The sequence of actions is simple: Design –>Make –>Sell.

Mass-Customization: All modules are designed by the product manufacturer, and

offered to customers as optional product choices.

The customer selects the modules that s/he wishes.

Product Design Paradigms

Then pays for the Product

The sequence of actions is: Design –>Sell –>Make

Mass-Individualization : It has three sequences

The manufacturer designs the product platform with a large variety

of possible interfaces for new modules

The customer selects a platform

The customer orders and pays for the platform as well as for the

selected modules.

Product Design Paradigms

The modules are sent to the manufacturer and the final

product is made.

Comparing Product Design Paradigms

Paradigms features are expressed in terms of

Product architectures

Type of product built

The changing role of the customer in each paradigm

Relation Between Management and managed system

Relation Between Management and managed system

To implement the company ’s new strategy manager must correspond

to specific requirements:

Skills: psychological, professional.

Thinking: practical, theoretical.

General knowledge: humanities, social sciences, engineering

Values: moral, corporate.

Ability: conceptual, interpersonal, technical.

quality: main, extermination, risk-taking, creativity, confidence.

Office Chair :

Example of Futuristic open Platform Product

The Mass-Individualization paradigm

Emergence of a new manufacturing paradigm of Open-Products, or

open-architecture products.

Open products enable the production of a huge quantity of

individual products.

product can be rapidly produced at low cost.

mass-individualization can address the needs of numerous

world regions.

The Mass-Individualization paradigm

Conclusion

The introduction of products with open-platform software

is a promising start.

The inventor-buyer interaction will eventually result in a rich

database of modules for every open product, enabling each customer

to have his/her individual product.

Customers will be involved in designing products or product

modules as they intend to use them, whether to conform to

their bodies or to fulfill their wishes and dreams.