Product promoted kz august

2012 August

MOST PROMOTED PRODUCT IN AUGUST

In all promotional leaflets in KZ for the month of August,

it appears that the most promoted PRODUCT was:Масло Подсолнечное Олейна 1л

This product was promoted 6 times during this period

Масло Подсолнечное Олейна 1л

CALENDAR OF PROMOTIONS

The strongest campaigns for this brand have been made

August 2012

2012 August

CONSUMER ADVANTAGESThe mechanism that was used for 6 promos are

4 Crossed price, 1 Loyalty Card Price, 1”+Seasoning”

2012 August

PRICE ANALYZE

2012 August

MARKET ANALYZEMarket selection: Подсолнечное масло

From August 2011 until August 2012 the share of voice of this market is

74,2%; with progression, from all categories Растительное масло.

For the category Подсолнечное масло most

promotions were done in February, March, April, August,

October

41% of promotions in this category are with a

Consumer Advantage mechanics

2012 August

Thank you for your attention.

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nikita.baje@hiper-com.com

Hiper-com Monitoring-Alamtyул. Масанчи, дом 48А, офис 16, Алматы

2012 August

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