Product Recall

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good coverage of product recall

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Product recall

source :-Aug.2010 Advertising Exp….

Sandeep SinghRoll NO.-51

contentsIntroductionConsequencesProduct recall in IndiaMajor product recallconclusion

introductionCurrent scenarioProduct recallNeed of recall

consequences

Damages Brand imageSchedulesChannel member

Indian scenario

World fast growing economyIndian consumer protection act 1986US federal regulatory agencies Sanlu china

Major product recall

Coca cola1999,17 million cases33 belgian school child

Sony &DellIn 2006,4.1 million Sony batteries recall

Conti…….

Toyota motorsIn 2006 ,4million vehiclesSuspend sale of 8 model car in US

conclusionGovernment

Recall insuranceSufficient empowerment of consumer forums

Good policy and legislationConsumerAware of their right

Thank you

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