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Professional Development Program
Business Plan
Presented by:
Joe Molina
Business Plan
Organizational
Component
Marketing Plan
Components
Financial
Projections
Mission and Vision
Statement
Company description
Structure , Operations and
Management
PRODUCT
COMPETITION
CUSTOMER
Start up Cost – one Time
Projections – 1 Year
PROMOTION
BUSINESS PLAN
PROCESS
Projections – 3 Years
DISTRIBUTION
1 Year Goals
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Reasons for Writing a Plan
To serve as the guide
Lenders and investors
A business plan is the key to Knowing where your Business Stands at all times
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Lenders & Investors
What is the Difference?
What are they looking for?
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What You Need to Know
Before You Write Your Plan
Where Are You Headed? -- GOALS
When Do You Want to Get There? – Time line
What it will take
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The Planning Process
Cover Sheet
Table of Contents
Executive Summary
Part 1: Organizational Plan
Part 2: Marketing Plan
Part 3: Financial Documents
Part 4: Supporting Documents
What are the parts of a Business Plan?
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Part I: Organizational Plan
Summary Description of the Business
Products and/or Services
Intellectual Property
Location
Legal Structure
Management and Personnel
Insurance Considerations
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Part II: Marketing Plan
Overview & Goals of Your Marketing Strategy
Market Analysis: Target, Competition, Trends
Marketing Strategy: (Advertising and Promotion)
Customer Service and Sales
Implementation of Strategy: In-house/Outsourced
Assessment | ROI |Effectiveness
What is the Process?
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The “KEY WORD” Approach
Who
When
Where
What
Why
How
How much
Unique
Benefit to Customer
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Your Marketing Goals
Marketing, sales, advertising, public relations and promotions work together to enhance your image and impact.
So think about the big picture first –
Before you start paying for ad space or running events……….
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Basic Marketing Questions
WHO do you want to appeal to?
WHAT are you trying to sell?
WHERE is your market?
WHEN are your potential customers likely to buy?
HOW can you reach them?
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Marketing Questions….
WHO………….Market and Competition
WHAT………..Quantity & Price
WHERE………Location
WHEN………..Days, seasons
HOW………….Cash, credit, accounts
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Marketing Must
2. Know Your Niche
Define your customers.
Describe demographics /psychographics.
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Marketing Must
3. Create Your Pitch.
Describe your product as benefits.
Make it come alive.
Appeal to individual needs?wants?.
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Marketing Must
4. Price for Profit
Know what your competition is charging all the time.
Include all your expenses to cover your true costs (not only cost of goods).
Don’t forget that your price must cover your cost + your profit.
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Strategies for Success
Customer Alliances Concentrate on customers and quality
Corporate Alliances Build links to large corporations
Flexibility Respond quickly to changing market needs
Geek Speak Use Internet resources
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Part III: Financial Documents
The “Quantitative” Part of Your Plan
Sources & Use of Funds
Tax Documents
Pro forma Financial Statements
Historical Financial Statements
Financial Statement Analysis
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Sources & Uses of Funds
How Much money do you need?
Summary of Financial Needs
Use of Loan Fund Dispersal Statement
How will you spend it?
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Part IV: Supporting Documents
Records that support statements & decisions made in the
organizational, marketing, & financial plans.
Personal Resumes
Owners’ Financial Statements
Credit Reports
Reference Letters
Location Analysis
Legal Documents (Leases, Contracts, Agreements,
etc.
Sources of Demographics and Psychographics
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So, that’s it
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